Brand Storytelling Usaha Makanan Melalui Singkatan Unik : Spirit Pendidikan Islam Kreatif yang Menggairahkan
DOI:
https://doi.org/10.59841/ihsanika.v1i3.671Keywords:
Brand storytelling, Unique abbreviation, Creative Islamic EducationAbstract
This article examines food business brand storytelling through a unique acronym: the exciting spirit of creative Islamic education. This paper is set in library research, with inductive analysis. The results of the discussion show that creative and unique food business naming is a brand storytelling strategy in order to attract the hearts of buyers. This strategy can be applied in creative Islamic education to create creative, innovative and fun learning. Research implications: the importance of interdisciplinary research in the future that provides direction for creative Islamic education that compromises contemporary issues. In the Islamic education discourse, education is directed at how children think creatively as a mandate that must be used to the maximum extent possible, without having to lose the essence of religious values. Research is expected to contribute to the field of Islamic education which prioritizes student creativity.
References
Adlini, M. N., Dinda, A. H., Yulinda, S., Chotimah, O., & Merliyana, S. J. (2022). Metode Penelitian Kualitatif Studi Pustaka. Edumaspul: Jurnal Pendidikan, 6(1), 974–980. https://doi.org/10.33487/edumaspul.v6i1.3394
Aldossari, A. T. (2021). Creative thinking skills included in the content of evaluation questions in the curricula of the Kingdom of Saudi Arabia. International Journal of Education and Practice, 9(3), 520–531. https://doi.org/10.18488/journal.61.2021.93.520.531
Aprilianto, M. B. (2021, September 2). Bikin Pembeli Ketawa, 10 Tulisan di Gerobak Bakso ini Kocak. IDN Times. https://www.idntimes.com/
Chen, C., Song, M., Truong, C., & Zhang, J. (2023). Naming as business strategy: an analysis of eponymy and debt contracting. Review of Accounting Studies, 1–47. https://doi.org/10.1007/s11142-023-09765-w
Diwanji, V. S. (2022). Fuzzy-set qualitative comparative analysis in consumer research: A systematic literature review. International Journal of Consumer Studies, IF 7.096. https://doi.org/10.1111/ijcs.12889
Ermolaev, V. A., & Ruban, D. A. (2022). Siberian Cedar in Russian Business Naming: A Case Study. Social Sciences, 11(10), 450. https://doi.org/10.3390/socsci11100450
Gan, C. C., & Dwirahmadi, F. (2020). How Can The Public be Better Protected Against Covid-19? Jurnal Berkala Epidemiologi, 8(2), 97–99. https://doi.org/10.20473/jbe.v8i22020.97-99
Golomidova, M. V. (2020). Toponymic image-building for urban locations. Voprosy Onomastiki, 17(3), 263–278. https://doi.org/10.15826/vopr_onom.2020.17.3.043
Gov.Uk. (2023). Set up as a sole trader. Gov.Uk. https://www.gov.uk/set-up-sole-trader
Hafidha, S. I. (2023, June 8). 6 Singkatan Lucu di Kemasan Makanan Ini Bikin Mikir Dua Kali. Liputan6.Com. https://www.liputan6.com/
Hariyanto. (2023, August 28). Ide Nama Usaha Cemilan yang Unik, Mudah Diingat, dan Estetik. Ajaib. https://ajaib.co.id/
Hiebl, M. R. W. (2023). Literature reviews of qualitative accounting research: challenges and opportunities. Qualitative Research in Accounting and Management, ahead-of-p, 1–28. https://doi.org/10.1108/QRAM-12-2021-0222
Hwang, Y., Choi, E., & Park, N. (2022). The Development and Demonstration of Creative Education Programs Focused on Intelligent Information Technology. Journal of Curriculum and Teaching, 11(5), 155–161. https://doi.org/10.5430/jct.v11n5P155
Juniani, E., Musliati, M., Kirani, N., Tarigan, M., & Marzuki, M. (2023). Visi, Misi dan Sifat Pendidikan Islam. El-Mujtama: Jurnal Pengabdian Masyarakat, 4(6), 3905–3910. https://doi.org/10.47467/elmujtama.v3i3.3037
KBBI. (2023). Kamus Besar Bahasa Indonesia (KBBI) Online. https://kbbi.web.id/
Lee, K., Kang, E., & Park, E. J. (2023). Storytelling as a learning tool in creative education: A case study in an architecture design studio. Thinking Skills and Creativity, 48, 101274. https://doi.org/10.1016/j.tsc.2023.101274
Linnaja, N., Syam, R. S. El, & Fuadi, S. I. (2023). Brand Storytelling Melalui Pendekatan Morfo-Semantik Pada Tradisi Syawalan Kupat Jembut di Pedurungan Semarang. Jurnal Riset Rumpun Ilmu Bahasa, 2(1), 165–181. https://doi.org/10.55606/jurribah.v2i1.1179
Malik, A., & Sugiarto, F. (2023). Ilmu Nafs Dan Pemahaman Tentang Manusia Dalam Perspektif Alqur’an. Al Furqan: Jurnal Ilmu Al Quran Dan Tafsir, 6(1), 72–84. https://doi.org/10.58518/alfurqon.v6i1.1745
Maraj, L. M. (2023). Subject to/flesh, object/to verb (:) the business of naming. Communication and Critical/ Cultural Studies, 20(1), 47–53. https://doi.org/10.1080/14791420.2023.2169818
Mardiana, A. (2023, October 12). Tips Memilih Ide Nama Usaha Makanan yang Unik dan Rekomendasi Namanya. Katadata.Co.Id. https://katadata.co.id/
Nayak, B. S. (2022). Interdisciplinary limits of creative business education. Technological Forecasting and Social Change, 182, 121781. https://doi.org/10.1016/j.techfore.2022.121781
Nick, I. M. (2020). Socio-Onomastics: The Pragmatics of Names. Names, 270(6), 231. https://doi.org/10.1080/00277738.2019.1643136
Pangestu, A., & Rozaq, A. (2023). Kreativitas Guru Pendidikan Agama Islam Dalam Pembinaan Akhlak Siswa Di SMK Negeri 2 Jombang. Irsyaduna: Jurnal Studi Kemahasiswaaan, 3(1), 22–36. https://doi.org/10.54437/irsyaduna.v3i1.902
Peng, F., Altieri, B., Hutchinson, T., Harris, A. J., & McLean, D. (2022). Design for Social Innovation: A Systemic Design Approach in Creative Higher Education toward Sustainability. Sustainability (Switzerland), 14(13), 8075. https://doi.org/10.3390/su14138075
Perawati, S., Puluhatumena, S. D., & Asbari, M. (2022). The Role of Islamic Education In Forming a Creative and Innovative Person. Journal of Information Systems and Management (JISMA), 1(4), 20–24. https://jisma.org/index.php/jisma/article/view/128
Prasetia, S. A., Arif, S., & Najiyah, S. F. (2023). Desain Pembelajaran Pendidikan Agama Islam Berbasis Moodle di SMA Muhammadiyah 10 GKB Gresik Post-Pandemi. Belajea: Jurnal Pendidikan Islam, 8(1), 95–118. https://doi.org/10.29240/belajea.v8i1.5467
Rofdli, M. F., & Suyadi, S. (2020). Tafsir Ayat-Ayat Neurosains (‘Aql Dalam Al-Qur’an dan Relevansinya Terhadap Pengembangan Berpikir Kritis dalam Pendidikan Islam). JURNAL At-Tibyan Jurnal Ilmu Alquran Dan Tafsir, 5(1), 137–151. https://doi.org/10.32505/tibyan.v5i1.1399
Sakir, M., Syam, R. S. El, & Fuadi, S. I. (2023). Akronim Bahasa Tabu BH Perspektif Pendidikan Islam. Jurnal Riset Rumpun Agama Dan Filsafat, 2(1), 167–178. https://doi.org/10.55606/jurrafi.v2i1.1232
Sugiyanto, B., Syam, R. S. El, & Fuadi, S. I. (2023). Esensi Makna Di Sebalik Cawet: Studi Toponimi Penamaan Dusun Di Desa Surengede Wonosobo. Jurnal Riset Sosial Humaniora Dan Ilmu Pendidikan, 2(2), 89–101. https://doi.org/10.58192/sidu.v2i2.792
Sugiyo, S., Aisyah, A. D., & Mubarok, Y. (2023). Penamaan Tempat Usaha Di Tangerang Selatan: Kajian Semantik. Semantik, 12(2), 233–250. https://doi.org/10.22460/semantik.v12i2.p233-250
Wulandari, N., & Suyadi, S. (2022). Creative Imagination in Islamic Education Neuroscience Perspective. Alfuad: Jurnal Sosial Keagamaan, 6(2), 29–39. https://doi.org/10.31958/jsk.v6i2.6736
Zulkifli, H., Tamuri, A. H., & Azman, N. A. (2022). Understanding creative teaching in twenty-first century learning among Islamic education teachers during the COVID-19 pandemic. Frontiers in Psychology, 13, 920859. https://doi.org/10.3389/fpsyg.2022.920859
Zulkifli, N., Hamzah, M. I., & Razak, K. A. (2022). Creative teaching practice among Islamic education lecturers: The influence of gender, age, and teaching experience. Cakrawala Pendidikan, 41(2), 416–424. https://doi.org/10.21831/cp.v41i2.40206
