Pengembangan Dan Pendampingan UMKM ChaCha Kitchen Melalui Re-Branding

Authors

  • Moch. Ridho Illahi Universitas Pembangunan Nasional “Veteran” Jawa Timur
  • Rafi Athallah Rivai Universitas Pembangunan Nasional “Veteran” Jawa Timur
  • Luqy Aizzatul Fakhiroh Universitas Pembangunan Nasional “Veteran” Jawa Timur
  • Ignatius Bramantya Prasetyo Dewa Universitas Pembangunan Nasional “Veteran” Jawa Timur
  • Desi Puspitasari Universitas Pembangunan Nasional “Veteran” Jawa Timur
  • G. Oka Warmana Universitas Pembangunan Nasional “Veteran” Jawa Timur

DOI:

https://doi.org/10.59841/jurai.v1i2.113

Keywords:

UMKM, Re-Branding, ChaCha Kitchen

Abstract

Micro, Small and Medium Enterprises (MSMEs) are businesses owned by individuals or groups that aim to grow and develop their business. ChaCha Kitchen is one of the MSMEs in Blitar that has been around for a long time. The problem faced by ChaCha Kitchen is the application of branding which is felt to be ineffective so they feel the need to be re-branded. Assistance and development through product re-branding is carried out in several steps, including changing the logo, product design, creating a website, and registering on the marketplace. The purpose of this research is to help develop MSME businesses digitally and help develop products to make them more attractive. The method used in this service is by observing, interviewing, data analysis, re-branding, and evaluation. The results of this study are ChaCha Kitchen MSMEs, namely Instagram feed updates and also websites that can make it easier for MSMEs to market their products and can increase consumer interest so that income will increase rapidly.

References

Anwar, M., Khoirotunnisa, F., & Warmana, O. (2021). PENGEMBANGAN SISTEM PEMASARAN PRODUK KOPI MELALUI BRANDING DAN PENGGUNAAN E-COMMERCE DI DESA WONOSOBO, BANYUWANGI. SENSASI, 1(1), 36-41.

Kalil, K. and Aenurohman, E.A. (2020) ‘Dampak Kreativitas dan Inovasi Produk Terhadap Kinerja UKM di Kota Semarang’, Jurnal Penelitian Humaniora, 21(1), pp. 69–77. Available at: https://doi.org/10.23917/humaniora.v21i1.8581

Ramadhani, I., Yulika, F. and Syafwandi, S. (2018) ‘Re-Branding Identitas Logo Abidaufa’, PROPORSI : Jurnal Desain, Multimedia dan Industri Kreatif, 3(2), pp. 105–117. Available at: https://doi.org/10.22303/proporsi.3.2.2018.105-117

Saputra, D., & Syafwandi, M. S. (2017). Perancangan Logo Wisata Alam Lembah Harau Di Kabupaten Lima Puluh Kota.DEKAVEJurnal..., 5(2), 1–25. https://doi.org/https://doi.org/10.24036/dekave.v5i2.8286

Kotler, Philip & Keller. 2012. Manajemen Pemasaran. Terjemahan Bob Sabran. Edisi ke 13. Jilid 1. Jakarta : Erlangga

Latifah, N., Widayani, A., & Normawati, R. A. (2020). Pengaruh Perceived Usefulness Dan Trust Terhadap Kepuasan Konsumen Pada E- Commerce Shopee. BISMA: Jurnal Bisnis Dan Manajemen, 14(1), 82. https://doi.org/10.19184/bisma.v14i1.13550

Downloads

Published

2023-06-14

How to Cite

Moch. Ridho Illahi, Rafi Athallah Rivai, Luqy Aizzatul Fakhiroh, Ignatius Bramantya Prasetyo Dewa, Desi Puspitasari, & G. Oka Warmana. (2023). Pengembangan Dan Pendampingan UMKM ChaCha Kitchen Melalui Re-Branding. Jurnal ABDIMAS Indonesia, 1(2), 180–189. https://doi.org/10.59841/jurai.v1i2.113

Similar Articles

1 2 3 > >> 

You may also start an advanced similarity search for this article.