Peran Copywriter dalam Pembuatan Iklan Layanan Masyarakat ’Lepas Sesak Udara Jakarta’

Abstract

Air pollution is one of the most serious environmental problems in Indonesia, especially in Jakarta. Air pollution can cause various health problems, such as Respiratory Tract Infections (ISPA), heart disease, cancer and has caused 8,100 deaths and losses reaching Rp 32.09 trillion. According to the Ministry of Environment and Forestry (KLHK), motor vehicles contribute 44 percent of air pollution in Jakarta and its surroundings, The energy industry contributes 31% of air pollution, followed by the manufacturing industry at 10%, Residential and commercial sectors contribute 14% and 1% respectively. One of the efforts to reduce air pollution is done by building public awareness about the dangers of air pollution. Public service advertisements (PSAs) can be used to build public awareness about the dangers of air pollution. With the role of copywriters, PSAs can convey information and education about the dangers of air pollution in an attractive and persuasive manner. The purpose of this work is to explain to the public about the role of copywriters in creating public service advertisements, the importance of concept preparation in advertising content, and to invite the public to participate in reducing air pollution through the work 'Lepas Sesak Udara Jakarta'. This journal work provides recommendations to the government and related institutions to utilize Public service advertisements as a medium to build public awareness about the dangers of air pollution because effective public service advertisements can increase public awareness about the dangers of air pollution and encourage them to participate in reducing air pollution.