Product Strategy Apple for Breaking Into the Japanese Smartphone Market

Authors

  • Muhammad Herdy Yudha Pratama Universitas Mulawarman
  • Andi Purnawarman Universitas Mulawarman

DOI:

https://doi.org/10.59841/saber.v2i4.1911

Keywords:

Apple, iPhone, Japanese Smartphone Market

Abstract

Apple's strategy to enter the Japanese smartphone market was one of its most successful historical moves. One of the critical reasons for Apple's success in Japan was its strategic cooperation with Softbank, one of the country's largest mobile service providers. Softbank was instrumental in bringing the iPhone to Japan and introducing it to Japanese consumers. This collaboration gave Apple access to Softbank's extensive distribution network and powerful promotion, significantly increasing the appeal of iPhones among smartphone users in Japan. This innovation, highlighted by the high product quality and elegant design, makes the iPhone stand out compared to its competitors. More recently, Apple has gained popularity by providing exceptional customer service. Customer loyalty has been extreme in the consumer community due to efficient customer service, consistent user experience, and a well-integrated product ecosystem (such as iCloud and antenna interoperability systems). In addition to outstanding innovation and service, Apple has positioned the iPhone at a competitive pricing point in Japan. While the iPhone is sometimes regarded as a premium product with a high price tag in many areas, Apple can offer a lower price tag in Japan than specific domestic and international competitors. This makes the iPhone more appealing to Japanese consumers, who want higher-value things.

References

Anvito, N. E., & Nugroho, A. Y. A. (2022). Analisis strategi ekspansi internasional Lion Parcel. Jurnal Transaksi, 14(2).

Apple jadi brand smartphone paling besar di Jepang selama tahun 2020 lalu! | Indozone.id. (2020). Indozone. Retrieved June 15, 2023, from https://www.indozone.id/tech/AqsbNQy/apple-jadi-brand-smartphone-paling-besar-di-jepang-selama-tahun-2020-lalu

Fahrul, R. (2019). Tahukah kamu? Harga iPhone di Jepang paling murah se-Asia! Duniaku.IDN Times. https://duniaku.idntimes.com/tekno/gadgets/andre-erlangga-1/tahukah-kamu-harga-iphone-di-jepang-paling-murah-se-asia

Intan, R. (2022, August 28). Diam-diam iPhone punya fitur “rahasia” baru, pernah coba? CNBC Indonesia. https://www.cnbcindonesia.com/tech/20220828090029-37-367135/diiam-diam-iphone-punya-fitur-rahasia-baru-pernah-coba

Kidung Sawara, M. (2023, August 21). 8 inovasi iPhone yang ditiru oleh Android, revolusioner. IDN Times. https://www.idntimes.com/tech/gadget/hilman-azis/inovasi-iphone-ditiru-android-c1c2?page=all

Patria, M. R. Bisnis dalam masyarakat Jepang. Izumi Journal. https://ejournal.undip.ac.id/index.php/izumi/article/view/11747 (Accessed August 17, 2023).

Rizal. (2022). Termurah sedunia, ini alasan harga iPhone di Jepang murah-murah. InfoKomputer. Retrieved August 15, 2024, from https://infokomputer.grid.id/amp/123350174/termurah-sedunia-ini-alasan-harga-iphone-di-jepang-murah-murah

Setiawan, S. R. D. (2024, May 3). Penjualan iPhone anjlok hampir di seluruh negara di dunia. Kompas. https://money.kompas.com/read/2024/05/03/195000226/penjualan-iphone-anjlok-hampir-di-seluruh-negara-di-dunia?page=all

Smartphone market in Japan - statistics & facts | Statista. (n.d.). Retrieved June 5, 2024, from https://www.statista.com/topics/4594/smartphones-in-japan/#topicOverview

Softbank dan Apple akan membawa iPhone 3G ke Jepang pada 11 Juli - Apple. (2008). Retrieved January 14, 2024, from https://www.apple.com/newsroom/2008/06/09Softbank-and-Apple-to-Bring-iPhone-3G-to-Japan-on-July-11

Suryati, A., Murwaningsari, E., & Mayangsari, S. (2022, December 1). Keunggulan kompetitif konsep dan studi kasus. http://www.karyailmiah.trisakti.ac.id/uploads/kilmiah/dosen/KEUNGGULAN_KOMPETITIF_-buku.pdf

Tambunan, R. (2023, April 25). Apa itu E-Wallet? Definisi, manfaat, dan cara menggunakannya. Flip. https://flip.id/blog/apa-itu-e-wallet-dan-cara-penggunaannya

Widiastuti, M. C., & Anggiani, S. (2021). Bisnis internasional: Teori dan pemahaman.

Wilopo, S. C. E. Y., & Charity, D. (2016). Analisis strategi dalam memasuki pasar internasional (Studi kasus pada PT Telekomunikasi Indonesia dalam ekspansi di Myanmar). Jurnal Administrasi Bisnis (JAB), 32(1).

Wilson, M. (2019, November 9). Apple is bringing back crazy colors after years of minimalism. Here’s why. Fast Company. https://www.fastcompany.com/90402224/apple-is-bringing-back-crazy-colors-after-years-of-minimalism-heres-why

Yudhistira. (2023, March 16). √ 10 kelebihan dan kekurangan iPhone dibanding Android. Bhinneka. https://www.bhinneka.com/blog/kelebihan-dan-kekurangan-iphone/

Published

2024-10-25

How to Cite

Muhammad Herdy Yudha Pratama, & Andi Purnawarman. (2024). Product Strategy Apple for Breaking Into the Japanese Smartphone Market. SABER : Jurnal Teknik Informatika, Sains Dan Ilmu Komunikasi, 2(4), 398–411. https://doi.org/10.59841/saber.v2i4.1911

Similar Articles

You may also start an advanced similarity search for this article.