Pengaruh Etika Terhadap Kepercayaan Konsumen Dalam Iklan

Ikhwan Nur Hakim; Muhammad Diva Fadhila; Muktamar Zaky; Daniel Handoko

doi:10.59841/saber.v2i3.1473

Authors

Ikhwan Nur Hakim Universitas Muhammadiyah Jakarta
Muhammad Diva Fadhila Universitas Muhammadiyah Jakarta
Muktamar Zaky Universitas Muhammadiyah Jakarta
Daniel Handoko Universitas Muhammadiyah Jakarta

DOI:

https://doi.org/10.59841/saber.v2i3.1473

Keywords:

Ethics, Consumer Trust, Advertising

Abstract

The abstract in English: This study investigates the impact of ethics on consumer trust in advertising. The research examines how ethical considerations in advertisements influence consumer perceptions and trust. The study uses a mixed-methods approach to analyze data collected from surveys and interviews. The findings reveal that ethical advertising significantly enhances consumer trust, leading to greater brand loyalty and positive word-of-mouth. These implications highlight the importance of maintaining high ethical standards in advertising practices.

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