Pengaruh Etika Terhadap Kepercayaan Konsumen Dalam Iklan

Authors

  • Ikhwan Nur Hakim Universitas Muhammadiyah Jakarta
  • Muhammad Diva Fadhila Universitas Muhammadiyah Jakarta
  • Muktamar Zaky Universitas Muhammadiyah Jakarta
  • Daniel Handoko Universitas Muhammadiyah Jakarta

DOI:

https://doi.org/10.59841/saber.v2i3.1473

Keywords:

Ethics, Consumer Trust, Advertising

Abstract

The abstract in English: This study investigates the impact of ethics on consumer trust in advertising. The research examines how ethical considerations in advertisements influence consumer perceptions and trust. The study uses a mixed-methods approach to analyze data collected from surveys and interviews. The findings reveal that ethical advertising significantly enhances consumer trust, leading to greater brand loyalty and positive word-of-mouth. These implications highlight the importance of maintaining high ethical standards in advertising practices.

References

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Published

2024-07-04

How to Cite

Ikhwan Nur Hakim, Muhammad Diva Fadhila, Muktamar Zaky, & Daniel Handoko. (2024). Pengaruh Etika Terhadap Kepercayaan Konsumen Dalam Iklan. SABER : Jurnal Teknik Informatika, Sains Dan Ilmu Komunikasi, 2(3), 252–257. https://doi.org/10.59841/saber.v2i3.1473

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