Strategi Program Hafiz Indonesia 2023 Di RCTI Dalam Memotivasi Peserta Menghafal Al-Quran
DOI:
https://doi.org/10.59841/saber.v2i2.1005Keywords:
Program strategy, Hafiz Indonesia, Memorizing Al-Quran, motivation, televisionAbstract
This thesis discusses the strategies carried out by the Indonesian Hafiz team at RCTI in motivating children to memorize the Al-Quran through television programs. The aim of this research is to analyze the planning, production, execution, evaluation and rating of the Hafiz Indonesia program and its relationship with children's motivation in memorizing the Al-Quran. The research method used is qualitative research with a descriptive approach. Data was collected through interviews with informants involved in the production of the Hafiz Indonesia program. The research results show that planning for the Hafiz Indonesia program was carried out by identifying the target audience and setting clear goals. Program production involves camera setup, lighting, sound, and coordination of actors or program participants. Program execution is carried out through promotions in TV advertising slots, social media, and direct information via WhatsApp groups. Program evaluation and monitoring is carried out regularly to monitor the quality of the content, community response and the resulting social impact. Program ratings are an indicator of public interest in this program. The conclusion of this research is that the strategy carried out by the Hafiz Indonesia team in motivating children to memorize the Al-Quran through television programs has proven to be effective. Good planning, efficient production, proper execution, regular evaluation, and close supervision are important factors in achieving these goals. The Hafiz Indonesia program is able to create a positive impact in society by increasing interest and understanding of the Al-Quran and strengthening religious deepening
References
A.W. Munawwir. (2007). Kamus Bahasa Indonesia. Jakarta: Balai Pustaka.
Achlina, N., & Suwardi, A. (2011). Dasar-dasar komunikasi massa. Remaja Rosdakarya.
Aritama, S. H. (2018). Jenis genre tayangan di televisi. Jurnal Dakwah dan Komunikasi, 9(2), 120-132.
Azhari Fathurrohman. (2019). Strategi Meningkatkan Motivasi Tahfidz Al-quran Pada Pondok Pesantren lemah sari. Jurnal Pendidikan Islam dan Isu-isu Sosial, 20(1).
B. Uno, Hamzah. 2008. Teori Motivasi Dan Pengukurannya, Jakarta : Bumi. Aksara. Bsnp.
Baksin, R. (dalam Widyanto, 2014). Media television as a tool of information and entertainment. Jurnal Ilmu Komunikasi, 11(1), 1-12.
Bayu, A., & Aji. (2020). Strategi Program Televisi dalam Mempertahankan Motivasi Talent (Studi Kasus Program Hafiz Qur’an 2016). Jurnal Komunikasi, 5(2).
Bogdan, R., & Taylor, S. J. (1989). Introduction to Qualitative Research Methods: A Phenomenological Approach to the Social Sciences. John Wiley & Sons.
Devito, J. A. (2011). The interpersonal communication book (13th ed.). Pearson.
Djamal, H. (2017). Metode Pengukuran Audiens dan Rating. dalam Kamus Istilah Penyiaran. PT Remaja Rosdakarya.
Djamal, M. (2017). Pengantar Ilmu Komunikasi (Edisi Revisi). Prenada Media Group.
Fred R. David (2002). Strategi Program. Manajemen Strategis: Konsep, Edisi 9. Salemba Empat.
Hastuti. (2018). Strategi Komunikasi Persuasif Dalam Meningkatkan Motivasi Hafiz Qur’an Pada Anak. Jurnal Ilmu Komunikasi, 3(2).
Head-Sterling. (n.d.). Inflow-outflow. Dalam Oxford Reference. Diakses pada 3 Mei 2023, dari https://www.oxfordreference.com/view/10.1093/oi/authority.2011080310 0242489
Hidajanto Djamal. (2011). Broadcasting: Suatu pengantar. PT Remaja Rosdakarya.
Isyana, Tungga Dewi. (2020). Strategi Programming Dalam Mempertahankan Motivasi Tahfidz Program Hafiz Qur’an tahun 2020. Jurnal Komunikasi, 5(2).
Jalaludin Rakhmat. (2005). Psikologi Komunikasi. Bandung: PT Remaja Rosdakarya.
Jonathan (2018) . Public Speaking, Jakarta, Airlangga
Jonathans, W. (2018). Penonton. dalam Kamus Besar Bahasa Indonesia (KBBI) Online. Diakses dari https://kbbi.kemdikbud.go.id/entri/penonton
Keller, J. M. (2010). Motivational Design for Learning and Performance: The ARCS Model Approach. Springer Science & Business Media.
Moleong, L. J. (2017). Metodologi Penelitian Kualitatif: Edisi Revisi. Penerbit PT Remaja Rosdakarya.
Morissan. (2013). Strategi Penyiaran dan Penentuan Target Audiens. Jakarta: PT RajaGrafindo Persada.
Morissan. (2013). Strategi Program Siaran dalam Bisnis Penyiaran. Jurnal Manajemen dan Kewirausahaan, 1(2), 200-211.
Nielsen. (2021). Total Audience Report Q2 2021. Diakses dari https://www.nielsen.com/us/en/insights/report/2021/total-audience- report-q2-2021/
Rakhmat, J. (2011). Psikologi komunikasi. Remaja Rosdakarya.
Saydam, G. (2019). Faktor Penghambat dalam Pemberian Motivasi. Jurnal Kepemimpinan dan Manajemen Pendidikan, 5(2), 401-409.
Sudarwan. (2020). Penyiaran. dalam Kamus Besar Bahasa Indonesia (KBBI) Online. Diakses dari https://kbbi.kemdikbud.go.id/entri/penyiaran
Sugiyono. (2019). Metode Penelitian Kualitatif: Teori dan Praktik. Penerbit Alfabeta.
Sugiyono. (2021). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Penerbit Alfabeta.
Sutrisno. (2019). Metode Penelitian Kualitatif: Dasar Teorinya. Penerbit Pustaka Setia.
Syaiful Bahri. (2002). Al-Quran Hadits dan Ilmu-ilmu Pengetahuan. Bandung: Pustaka Setia.
Wahyudi. (2017). Terminologi penyiaran. Jurnal Komunikasi, 11(2), 167-182. Wahyuti, E. (2015). Pengantar Penyutradaraan Televisi. Jakarta: Kencana.
Zaenina. (2019). Pengaruh Komunikasi Persuasif terhadap motivasi (studi kasus acara Hafiz Qur’an). Jurnal Common, Vol. 3(1).
Zettl, Herbert. (2003). Television Production Handbook, San Fransisco State University, Thomson Wad- sworth
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
