Peran Tiktok Dalam Meningkatkan E-Commerce Global

Authors

  • Yolanda Br.Sihaloho Universitas Negeri Medan
  • Vini Andayani Manik Universitas Negeri Medan
  • Daniel Martinus Universitas Negeri Medan
  • Lenti Susanna Saragih Universitas Negeri Medan
  • Aurora Elise Putriku Universitas Negeri Medan

DOI:

https://doi.org/10.59841/intellektika.v2i4.1326

Keywords:

TikTok, e-commerce, digital marketing, consumer behavior, globalization

Abstract

The popular short video platform TikTok, has emerged as a major player in the global e-commerce landscape. This research aims to understand the role of TikTok in increasing global e-commerce through a literature study. The main aim of this research is to understand how Tik Tok can improve global e-commerce. This research uses a qualitative approach with a literature study method. Data was collected from a variety of sources, including scientific journals, news articles, and industry reports. Data was analyzed using qualitative content analysis techniques. This research found that TikTok can increase global e-commerce through several mechanisms, including: Increasing brand awareness and consumer engagement. Driving impulse purchases and conversions Building community and customer loyalty and Facilitating influencer marketing and brand collaborations TikTok is a powerful tool that businesses can use to scale global e-commerce. Businesses looking to capitalize on TikTok must develop an effective strategy that leverages the power of the platform.

References

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Published

2024-06-13

How to Cite

Yolanda Br.Sihaloho, Vini Andayani Manik, Daniel Martinus, Lenti Susanna Saragih, & Aurora Elise Putriku. (2024). Peran Tiktok Dalam Meningkatkan E-Commerce Global. Intellektika : Jurnal Ilmiah Mahasiswa, 2(4), 156–163. https://doi.org/10.59841/intellektika.v2i4.1326

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