Eksplorasi Makna Dan Nilai Sosial Pada Perilaku Konsumen Non Muslim Dalam Berburu Takjil Di Bulan Ramadhan

Studi Kasus Di Kota Medan

Authors

  • Dewi Nuriani Balqissyah Universitas Negeri Medan
  • Debi Ester Claudia Siregar Universitas Negeri Medan
  • Amnah Khairani Universitas Negeri Medan
  • Azizah Heriyani Erizal Universitas Negeri Medan
  • Cici Paranita Sipangkar Universitas Negeri Medan
  • Serina Br Sembiring Universitas Negeri Medan
  • GloriaWiryajaya Universitas Negeri Medan
  • Wisnu Rayhan Adhitya Universitas Negeri Medan

DOI:

https://doi.org/10.59841/intellektika.v2i4.1308

Keywords:

Social Value, Non-Muslim Consumers, Takjil Hunting, Ramadan, Medan City

Abstract

This research explores the meaning and social value of non-Muslim consumer behavior in hunting takjil during Ramadan in Medan City. The research method used is a qualitative approach with data collection techniques through interviews, observation, and documentation. The results collected amounted to 35 sets (Respondents) from 7 different locations where the results showed that non-Muslim consumers showed tolerance, openness, and mutual respect for Muslims. They participate in Ramadan traditions and understand the associated social values. Factors that encourage non-Muslims to hunt for takjil include culinary curiosity, the vibrant atmosphere of Ramadan, and support from Muslims. Takjil hunting also reflects the values of tolerance, togetherness and sharing. The month of Ramadan brings changes in the consumption habits of non-Muslims, with positive impacts in social and economic aspects.

References

Aji, I. (2024, March). Tradisi berburu takjil di bulan Ramadhan. RRI.Co.Id. https://www.rri.co.id/index.php/ramadan/590345/tradisi-berburu-takjil-di-bulan-ramadhan

Fauzan, F. (2024, March). Berburu takjil: Tradisi Ramadan yang menyatukan umat Muslim dan nonmuslim. Kumparan.Com. https://kumparan.com/fakhri-fauzan/berburu-takjil-tradisi-ramadan-yang-menyatukan-umat-muslim-dan-nonmuslim-22OoWFMzyIS/full

Firmansyah, A. (2024, April). Berburu takjil, tradisi unik saat Ramadan di Indonesia. RRI.Co.Id. https://www.rri.co.id/kuliner/622758/berburu-takjil-tradisi-unik-saat-ramadan-di-indonesia

Hendrik. (n.d.). Mengenal nilai sosial: Pengertian, ciri, fungsi dan contohnya. Gramedia.Com. https://www.gramedia.com/literasi/nilai-sosial/#7_C_Kluckhohn

Patrisia, A. P., Hidayah, N., & Ramadhan, T. S. (2019). Pengaruh celebrity endoser, perilaku konsumen dan iklan terhadap minat beli konsumen pada produk Avoskin di media sosial TikTok. Jurnal Riset Manajemen, 12(01), 1238.

Rakhmatulloh. (2018, March). Tokoh Muhammadiyah: Istilah non Islam dan kafir sama, tinggal kita pilih mana artikel ini telah diterbitkan di halaman SINDOnews.Com pada Minggu, 03 Maret 2019 - 12:16 WIB oleh Rakhmatulloh dengan judul "Tokoh Muhammadiyah: Istilah non Islam dan kafir sam. Nasional.Sindonews.Com.

Syafii, M. (2022). Metode penelitian kualitatif adalah. Umsu.Ac.Id. https://umsu.ac.id/metode-penelitian-kualitatif-adalah/

Published

2024-06-11

How to Cite

Dewi Nuriani Balqissyah, Debi Ester Claudia Siregar, Amnah Khairani, Azizah Heriyani Erizal, Cici Paranita Sipangkar, Serina Br Sembiring, … Wisnu Rayhan Adhitya. (2024). Eksplorasi Makna Dan Nilai Sosial Pada Perilaku Konsumen Non Muslim Dalam Berburu Takjil Di Bulan Ramadhan : Studi Kasus Di Kota Medan. Intellektika : Jurnal Ilmiah Mahasiswa, 2(4), 119–131. https://doi.org/10.59841/intellektika.v2i4.1308

Similar Articles

1 2 3 > >> 

You may also start an advanced similarity search for this article.