Penerapan Strategi Marketing Mix (Bauran Pemasaran) Pada UMKM Pondok Ikan Bakar Aru Lubeg

Authors

  • Adi Purnama Universitas Putra Indonesia YPTK Padang
  • Akhdiat Oktrinaldo Universitas Putra Indonesia YPTK Padang
  • Bayu Amanda Universitas Putra Indonesia YPTK Padang
  • Vicky Brama Kumbara Universitas Putra Indonesia YPTK Padang

Keywords:

Strategy, marketing mix, grilled fish shack

Abstract

In line with the development of the era of science and technology, the pace of culinary business development is running rapidly. development of the culinary business is running at a rapid pacePadang is a city that Padang is a city that has tourist attractions that are often visited by tourists, with the many tourist attractions that exist make more and more MSMEs grow in the city of Padang. Padang, so that the emergence of businesses such as Pondok Ikan Bakar Aru Lubeg, this business is a good opportunity for Pondok Ikan Bakar Aru Lubeg. This is a good opportunity for Pondok Ikan Bakar Aru Lubeg to market its products. research is interested in How is the implementation of the marketing mix strategy in developing a business? which was carried out by Pondok Ikan Bakar Aru Lubeg? With the aim to identify and analyze the right marketing mix strategy for Pondok Ikan Bakar in order to achieve several main targets: 1. IncreaseSales: Increase the sales volume of grilled fish through effective marketing strategiesmarketing strategy. 2. Increased Consumer Awareness: Increase consumer awarenessawareness about the existence of Pondok Ikan Bakar as an attractive culinary destination. destination. 3. Brand Awareness Development: Building a strong and positive brand imagepositive in the eyes of consumers

References

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Astuti, H., Wijaya, S., & Agustina, M. (2023). Implementasi Marketing Mix 7P Pada Usaha Mikro Kecil Dan Menengah. Referensi : Jurnal Ilmu Manajemen Dan Akuntansi, 11(1), 1–14. https://doi.org/10.33366/ref.v11i1.4416

Christine, C., & Budiawan, W. (2017). Analisis Pengaruh Marketing Mix (7P) terhadap Minat Beli Ulang Konsumen (Studi pada House of Moo, Semarang). Industrial Engineering Online Journal, 6(1).

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Sulaksmi, S. (2020). Bauran Marketing Mix Pada Butik Fani House. 1–64.

Published

2024-07-28

How to Cite

Adi Purnama, Akhdiat Oktrinaldo, Bayu Amanda, & Vicky Brama Kumbara. (2024). Penerapan Strategi Marketing Mix (Bauran Pemasaran) Pada UMKM Pondok Ikan Bakar Aru Lubeg. Global Leadership Organizational Research in Management, 2(3), 381–390. Retrieved from https://jurnal.stikes-ibnusina.ac.id/index.php/GLORY/article/view/1634