Pemanfaatan Digital Marketing dan Pendampingan Penyusunan Laporan Keuangan pada UMKM Rumah Peyek di Kelurahan Gunung Bahagia Balikpapan

Authors

  • Adisty Fitria Ramadani STIE Madani
  • Syaffa’a Amalia Adhwa Islami Pasha STIE Madani
  • Susanti Susanti STIE Madani
  • Tri Fatulil Jannah STIE Madani

DOI:

https://doi.org/10.59841/jurai.v1i4.731

Keywords:

Digital Marketing, Digital Financial Report, Innovation Development

Abstract

Innovation Development is one of the programs that final semester students at STIE Madani must take part in as one of the requirements for completing their education. This program is a form of community service in the economic sector, especially for MSME players, by helping them with mentoring and providing innovation and can help find solutions to the obstacles they face in their business. This activity will last for 3 months from July – October 2023 in Gunung Bahagia Village. The target of the MSMEs that provide assistance is Rumah Peyek, which is one of the home-based MSMEs that produces its own processed peyek products.

References

Nanda, Salsabila (2021, April 21). Cara Menerapkan Digital Marketing untuk UMKM.

Diakses pada tanggal 9 Oktober 2023, https://blog.skillacademy.com/cara-menerapkan-digital-marketing-untukumkm

Tim Penyusun. 2022. Buku Pedoman Pengembangan Inovasi. Balikpapan : Sekolah Tinggi

Ilmu Ekonomi Madani Balikpapan.

UU No 20 Tahun 2008 mengenai Usaha Mikro Kecil dan Menengah

Downloads

Published

2023-12-28

How to Cite

Adisty Fitria Ramadani, Syaffa’a Amalia Adhwa Islami Pasha, Susanti Susanti, & Tri Fatulil Jannah. (2023). Pemanfaatan Digital Marketing dan Pendampingan Penyusunan Laporan Keuangan pada UMKM Rumah Peyek di Kelurahan Gunung Bahagia Balikpapan. Jurnal ABDIMAS Indonesia, 1(4), 145–150. https://doi.org/10.59841/jurai.v1i4.731

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