Pengembangan UMKM Melalui Inovasi Produk Barokah 717 Di Desa Ambulu Kecamatan Sumberasih Kabupaten Probolinggo
DOI:
https://doi.org/10.59841/jurai.v1i2.108Keywords:
Ambulu Village, Product Innovation, MSMEsAbstract
Ambulu Village is a village in Sumberasih District, Probolinggo Regency which has several MSME actors including potato donut sellers, pastry sellers, food sellers, caterers, and others. This research focuses on the development of product innovation at Barokah 717 SMEs in Ambulu Village. UMKM Barokah 717 is one of the UMKM that produces banana and cassava chips in Ambulu Village, Sumberasih District, Probolinggo Regency which is liked by the local community and becomes souvenirs for tourists who are in Probolinggo. Based on the results of interviews with MSME actors, it was found that their products were sold conventionally so that consumers were only in Ambulu Village and its surroundings. Therefore, it is necessary to design product development starting from packaging, branding, to product innovation so that it can expand market share. The results of this research are also expected to improve the community's economy and advance other MSMEs so that they can innovate in producing a higher quality product and are able to penetrate a wider market.
References
Nina, Y., Hinelo, R., & Isa, R. A. (2022). Pengaruh Inovasi Produk Dan Keunggulan Bersaing Terhadap Kinerja Pemasaran Kuliner Ayam Geprek Di Era Pandemi Covid-19 Di Kota Gorontalo. Jurnal Ilmiah Manajemen Dan Bisnis, 5(1), 365–373. https://ejurnal.ung.ac.id/index.php/JIMB/article/view/15045
Kurniawan, A., Saputra, S., Fitriastuti, F. W., Murdiyani, I., Mauza, A., Anggraeni, N. K., Wijayanti, S. N., Novanti, N. T., Sthil, T., & Faiq, N. R. (2023). PENGEMBANGAN UMKM KERIPIK TALAS DI DESA PUCANG AGUNG UNTUK MENGHADAPI ERA INDUSTRI 4 . 0 DEVELOPMENT MSMEs OF KERIPIK TALAS IN PUCANG AGUNG VILLAGE TO FACE.
Rachma, A., Purwinarti, T., Mariam, I., & Jakarta, P. N. (2021). Pengaruh Inovasi Produk dan Orientasi Pasar Terhadap Kinerja Pemasaran UMKM di Masa Pandemi Covid 19 (Studi Kasus Pelaku UMKM Kecamatan Duren Sawit, Jakarta Timur). Proceeding Seminar Nasional & Call For Papers, 19, 235–243. https://covid-19.bps.go.id/,
Dahmiri, D., Bhayangkari, S. K. W., & Khalik, I. (2021). Pengaruh Kualitas Produk dan Inovasi Terhadap Keunggulan Bersaing UMKM Kuliner di Masa Pandemi Covid-19. Ekonomis: Journal of Economics and Business, 5(2), 434. https://doi.org/10.33087/ekonomis.v5i2.401
Herman, B., & Nohong, M. (2022). Pengaruh Jaringan Usaha, Inovasi Produk, dan Persaingan Usaha Terhadap Perkembangan Usaha Mikro Kecil dan Menengah (UMKM). JBMI (Jurnal Bisnis, Manajemen, Dan Informatika), 19(1), 1–19. https://doi.org/10.26487/jbmi.v19i1.18575
Munzi, G. G., Abdillah, B., Agustin, D., Herawati, E., Safitri, N. W., Santoso, T., Bustami, T. P., & Tsania, B. (2023). Page 1533. 1533–1538.
Nani, N., Hindriari, R., & Sulaeman Anhari, A. (2022). Inovasi dan Kreativitas Usaha Keripik Singkong Ibu Imah Rosyidah di Masa Pandemi Covid-19. Indonesian Journal of Society Engagement, 3(1), 23–38. https://doi.org/10.33753/ijse.v3i1.74
