Pelatihan Pendampingan Google Bisnisku dan Sahabat UMKM Bagi Para Pelaku Usaha UMKM di Desa Kelungkung
DOI:
https://doi.org/10.59841/jurai.v2i4.2178Keywords:
Training, Google My Business, KelungkungAbstract
This community empowerment activity was carried out in Kelungkung Village, Batulanteh District, Sumbawa Regency. Based on the results of the activity community service activities with the theme “Google My Business Assistance Training and Sahabat UMKM to Improve Marketing in the Digital Age for Small and Medium Enterprises in Kelungkung Village, Batulanteh District, Sumbawa Regency. Small and Medium Enterprises in Kelungkung Village, Batulanteh District, Sumbawa Regency” that have been carried out, can be concluded as follows: 1) Participants already have additional marketing through online media and how to use it to market the products of small and medium products in Kelungkung Village through Google My Business and Sahabat UMKM. 2) The participants of small and medium business actors get a method of management techniques on how to marketing products through online media. Small and medium business owners in Kelungkung Village know how to do simple bookkeeping
References
Ahmadi, C. dan Hermawan, D. (2014). E-business dan E-commerce. Yogyakarta: Andi Offset
Gamsir, G., Ernawati , E., Tajuddin, T., & Nusantara, A.W. (2021). Peningkatan Keahlian Identifikasi Peluang Usaha Bagi Calon Wirausaha Di Kota Kendari: Jurnal Pengabdian kepada Masyarakat, 5 (1), 25 -31.
Habibati. (2017). Strategi Belajar Mengajar. Banda Aceh: Syiah Kuala University Press.
Idah, Y. M., & Pinilih, M. (2020). Strategi Pengembangan Digitalisasi UMKM. Prosiding Seminar Nasional Dan Call for Papers “Pengembangan Sumber Daya Pedesaan Dan Kearifan Lokal Berkelanjutan IX,” 9(1), 195–204.
La Moriansyah. 2015. Pemasaran Melalui Media Sosial: Antecendents dan Consequences. Jakarta: Jurnal Penelitian Komunikasi dan Opini Publik ,19 (3), 45 - 87.
Nugroho, A. (2016). E-Commerce: Memahami Perdagangan Modern di Dunia Maya, Informatika. Bandung.
Nuraeni, Y. (2018). Strategi pemberdayaan masyarakat dalam rangka penciptaan peluang pengembangan UMKM di Kabupaten Morowali Provinsi Sulawesi Tengah. In Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR), 1, 1559-1572.
Pradiani, Theresia. 2018. Pengaruh Sistem Pemasaran Digital Marketing Terhadap Peningkatan Volume Penjualan Hasil Industri Rumahan. Malang: Jurnal Ilmiah Bisnis dan Ekonomi Asia, 11 (2), 44 - 96.
Qamari, I. N., Herawati, R., Handayani, S., Junaedi, F., & Jati, L. J. (2021). Digitalisasi Bisnis Kelompok Umkm Di Desa Poncosari, Bantul, Yogyakarta, Indonesia. Prosiding Seminar Nasional Program Pengabdian Masyarakat, 310–315. https://doi.org/10.18196/ppm.32.211
Pasiribu, V.L.D., Elburdah, R.P., Sudarso,E., & Fauziah, G. (2020). Penggunaan Manajemen Waktu Terhadap Peningkatan Prestasi Belajar Di SMP Arraisiyah. Jurnal Abdimas Tri Dharma Manajemen, 1(1), 110 - 131.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 jurnal ABDIMAS Indonesia
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
