Peran Corporate Social Responsibility Program Indofood Riset Nugraha Dalam Membentuk Brand Differentation

Authors

  • Alfareji Febrian Hanom Universitas Muhammadiyah Jakarta
  • Muhamad Firzan Akbar Universitas Muhammadiyah Jakarta
  • Putri Vania Iftatunnisa Universitas Muhammadiyah Jakarta
  • Bintang Awal Ramadhan Universitas Muhammadiyah Jakarta
  • Winda Dwi Astuti Zebua Universitas Muhammadiyah Jakarta

DOI:

https://doi.org/10.59841/saber.v2i1.653

Keywords:

Corporate Social Responsibility, Brand Differentiation, Indofood

Abstract

This research discusses the role of PT. Indofood Tbk and PT. Indofood CBP Sukses Makmur Tbk in shaping brand differentiation through Corporate Social Responsibility (CSR) programs, with a focus on the Indofood Research Nugraha (IRN) initiative. The IRN program provides research funding to students to support research in the field of food, while the companies use various media to communicate their CSR initiatives. The research method employed is qualitative with descriptive analysis. Findings highlight the contributions of CSR programs in strengthening the company's image as an entity that cares about society and the environment, and creating brand differentiation that integrates social responsibility. By making CSR an integral part of the company's vision and mission, CSR becomes the foundation for all company activities, playing a crucial role in building a positive brand image and enhancing community engagement.

References

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Published

2023-12-04

How to Cite

Alfareji Febrian Hanom, Muhamad Firzan Akbar, Putri Vania Iftatunnisa, Bintang Awal Ramadhan, & Winda Dwi Astuti Zebua. (2023). Peran Corporate Social Responsibility Program Indofood Riset Nugraha Dalam Membentuk Brand Differentation. SABER : Jurnal Teknik Informatika, Sains Dan Ilmu Komunikasi, 2(1), 82–94. https://doi.org/10.59841/saber.v2i1.653

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