Bentuk Representasi Diri Fashion Stylist Pada Media Sosial Instagram

Janna Panayanti; Hendri Prasetyo; Yunita Sari; Yubali Ani

doi:10.59841/saber.v2i2.995

Authors

Janna Panayanti Universitas Prof. Dr. Moestopo (Beragama)
Hendri Prasetyo Universitas Prof. Dr. Moestopo (Beragama)
Yunita Sari Universitas Prof. Dr. Moestopo (Beragama)
Yubali Ani Magister Teknologi Pendidikan Universitas Pelita Harapan

DOI:

https://doi.org/10.59841/saber.v2i2.995

Keywords:

Form Of Representation, Fashion Stylist, Instagram Social Media.

Abstract

The aim of this research is to present a form of self-representation of a fashion stylist through the social media Instagram. This research uses a qualitative approach with phenomenological methods. Data collection was carried out by observing the four fashion stylists on Instagram social media. The research results show: The form of self-representation of a fashion stylist on Instagram social media must pay attention to: 1) The strategies used in self-presentation, namely Ingratiation and Self-Promotion; 2) The form of the upload that is uploaded displays the impression as expected; 3) Fashion stylists also control every upload they make on their social media, especially those related to their profession as a fashion stylist, and 4) Efforts to build their own identity.

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