Pengaruh Tren Globalisasi di Indonesia Pada CV. Alumunium Mufido Jaya : Tantangan dan Dampak nya Terhadap Keputusan Pembelian

Authors

  • Afifah Faiza Kamilah Muis Universitas Bhayangkara Jakarta Raya
  • Hadita Hadita Universitas Bhayangkara Jakarta Raya

DOI:

https://doi.org/10.59841/glory.v2i1.782

Keywords:

Globalization, Challenge, Impact, Purchase Decision

Abstract

The purpose of this research is to find out the influence of Globalization, Challenges, Impact on CV Purchasing Decisions. Mufido Jaya Aluminum in Bekasi. The study method uses qualitative analysis, namely through primary data produced from observation, a data collection method that involves direct observation of certain actions, events or objects. In this era of globalization, business actors are required to be able to compete to maintain the continuity of superior institutions on an ongoing basis, both in the short term and in the long term, which can influence the challenges and impacts of this performance. Therefore, the problems faced in this research are (1) Identifying globalization trends, (2) Identifying challenges to CV. Mufido Jaya, (3) Analyzing the impact of globalization trends on CV business. Mufido Jaya. The results of this research can be concluded that the influence of purchasing decisions is (1) due to meeting consumer needs and tastes, (2) competition from competitors from the same business, (3) due to fluctuating economic conditions in Indonesia.(4) The impact of globalization trends on CV. Mufido Jaya, (5) Challenges from the surrounding environment.

References

Andreas G. Ch. Tampi. (2016). Dampak Pelayanan Badan Penyelenggara Jaminan Sosial Kesehatan Terhadap Masyarakat Di Kelurahan Tingkulu. Acta Diurna, V(1), 3.

Batee, M. M. (2019). Pengaruh Media Sosial Terhadap Keputusan Pembelian Di Toko Kaos Nias Gunungsitoli. Jesya (Jurnal Ekonomi & Ekonomi Syariah), 2(2), 313–324.

https://doi.org/10.36778/jesya.v2i2.108

Bekti, P. S. (2019). Pengaruh globalisasi terhadap pertumbuhan ekonomi dan ketimpangan pendapatan di asean. Globalisasi, 1, 105–112.

Fattahillah, A., Irfan, D. S., Firjatullah, G., Pangaribuan, I. M., Baga, M., & Simanjorang, F. (2023). Globalisasi dan Lingkungan Ekonomi di Indonesia: Sebuah Analisis Tentang Dampak dan Tren. JURMA: Jurnal Riset Manajemen, 1(2), 30–40.

Koryta, J., Prem, T., & Devi, T. S. (2011). Daftar pustaka. 1997, 2001–2002.

Saputro, R. M., Kamal, M., Manajemen, J., Ekonomika, F., Bisnis, D., Diponegoro, U., & Soedharto, J. (2015). ANALISIS PENGARUH KUALITAS PRODUK, HARGA,

KUALITAS PELAYANAN DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN

(Studi Kasus Pada Grand Panorama Resto Semarang). Diponegoro Journal of Management, 4(2), 1–14. http://ejournal-s1.undip.ac.id/index.php/dbr

Sutria, D. (2019). Implementasi Metode Batu Pijar Dalam Pembelajaran Matematika Untuk Meningkatkan Aktifitas Dan Hasil Belajar Siswa Sd Negeri 47 Kota Jambi. Jurnal Pesona Dasar, 7(2), 1–9. https://doi.org/10.24815/pear.v7i2.14753

(Andreas G. Ch. Tampi, 2016; Batee, 2019; Bekti, 2019; Fattahillah et al., 2023; Koryta et al., 2011; Saputro et al., 2015; Sutria, 2019)

Downloads

Published

2024-01-08

How to Cite

Afifah Faiza Kamilah Muis, & Hadita Hadita. (2024). Pengaruh Tren Globalisasi di Indonesia Pada CV. Alumunium Mufido Jaya : Tantangan dan Dampak nya Terhadap Keputusan Pembelian. Global Leadership Organizational Research in Management, 2(1), 168–175. https://doi.org/10.59841/glory.v2i1.782

Similar Articles

<< < 1 2 3 

You may also start an advanced similarity search for this article.