Persepsi Masyarakat Muslim terhadap Produk Kosmetik Halal (Studi Kasus Mahasiswa FEBI UIN K.H. Abdurrahman Wahid Pekalongan)

Authors

  • Dwi Mukti Rosalita UIN K.H. Abdurrahman Wahid Pekalongan
  • Farsya Ashila Yumna UIN K.H. Abdurrahman Wahid Pekalongan
  • Nunung Yuliani UIN K.H. Abdurrahman Wahid Pekalongan
  • Amelia pramestika UIN K.H. Abdurrahman Wahid Pekalongan
  • Sabila Rizqiyani UIN K.H. Abdurrahman Wahid Pekalongan

DOI:

https://doi.org/10.59841/excellence.v1i3.376

Keywords:

Perception, cosmetic products, halal cosmetic

Abstract

Cosmetic products are beauty products such as skincare or make up which are made from a mixture of chemicals and are generally used to beautify a person. Halal lifestyle has now become a trend in society causing the demand for halal products, for example cosmetic products to increase rapidly. In Indonesia, halal labeling or halal certification is carried out by the MUI after various checks have been carried out. The research objective is to see how the Muslim community views cosmetic products that meet halal requirements. The research method used is field research where the main focus of this research is to find out public perceptions of halal cosmetic products that occur in the field. The data used are primary and secondary data. Primary data obtained from interviews. While secondary data is obtained from literature sources that are relevant to the research discussed, both from books, journals and other sources that support this research. The results of the study show that there is a positive response from the community regarding halal cosmetic products. The perception that is most often conveyed is that cosmetic products that have received halal status can already be ascertained that their substance content is safe and their benefits can be guaranteed because they have received an MUI halal certificate and passed the BPOM test.

 

 

References

Adisty, N. (2022). Tumbuh Pesat, Pemakaian Produk Kecantikan di Indonesia Kian Meningkat.

Anggraini, I., & Dewanti, D. S. (2020). The Effect of Halal Foods Awareness on Purchase Decision with Religiosity as a Moderating Variable. 4(1). https://doi.org/10.18196/jerss.040116

Haddara, M., Hsieh, J., Fagerstrøm, A., Eriksson, N., & Sigurðsson, V. (2020). Exploring customer online reviews for new product development: The case of identifying reinforcers in the cosmetic industry. Managerial and Decision Economics, 41(2), 250–273. https://doi.org/10.1002/mde.3078.

Ishak, S., Che Omar, A. R., Khalid, K., Intan, I. S., & Hussain, M. Y. (2020). Cosmetics purchase behavior of educated millennial Muslim females. Journal of Islamic Marketing, 11(5), 1055–1071. https://doi.org/10.1108/JIMA-01-2019-0014

Kholidah, N., & Arifiyanto, M. (2021). Analisis Faktor-Faktor Pengambilan Keputusan Pembelian Kosmetik Berlabel Halal Di Pekalongan. JWahana Islamika: Urnal Studi Keislaman, 7(1), 136–151.

Rosaliana, A., & Hardjati, S. (2019). Efektivitas Pelaksanaan Program Bantuan Pangan Non Tunai (Bpnt) Di Kecamatan Wonocolo, Kota Surabaya. Public Administration Journal of Research, 1(2), 96–111. https://doi.org/10.33005/paj.v1i2.13

Safitri, E., & Nurdin, R. (2021). Pengaruh Kesadaran Halal, Harga, Keragaman Produk Dan Promosi Penjualan Terhadap Perilaku Impulse Buying Produk Kosmetik Di Kalangan Mahasiswi Universitas Syiah Kuala. Jurnal Ilmiah Mahasiswa Ekonomi Islam, 3(1), 1–12.

Wulandari, N. A. dan R. T. R. (2020). THE IMPACT OF SUBJECTIVE NORMS ON THE BUYING INTENTION OF NON-MUSLIM CONSUMERS ON HALAL FOOD PRODUCTS IN SURABAYA. 7(4), 687–695. https://doi.org/10.20473/vol7iss20204pp687-695

Downloads

Published

2023-09-27

How to Cite

Dwi Mukti Rosalita, Farsya Ashila Yumna, Nunung Yuliani, Amelia pramestika, & Sabila Rizqiyani. (2023). Persepsi Masyarakat Muslim terhadap Produk Kosmetik Halal (Studi Kasus Mahasiswa FEBI UIN K.H. Abdurrahman Wahid Pekalongan). Journal Economic Excellence Ibnu Sina, 1(3), 240–252. https://doi.org/10.59841/excellence.v1i3.376