Strategi Optimalisasi Peningkatan Penjualan Melalui Sertifikasi Halal Pada UMKM Usaha Dodol Nanas CV Tulimario
DOI:
https://doi.org/10.59841/excellence.v2i2.1398Keywords:
Halal Certification, Pineapple Agroindustry, Sales StrategyAbstract
This research aims to describe the impact of changing CV Tulimario on the halal label of their products in Tangkit Baru Village, Sungai Gelam District, Muara Jambi Regency. Descriptive qualitative methods are used to analyze natural conditions and events in the field. Tangkit Baru Village has an area of 18,122 km² with a population of 2,974 people. CV Tulimario, founded by Mr H. Baso Intang in 1981, operates in the pineapple processing agro-industry sector, with main products such as pineapple dodol, pineapple chips and Nasgar drinks. This research found that CV Tulimario's sales strategy relies heavily on halal certification to increase competitiveness and consumer trust. Halal certification is considered important for market access in supermarkets and large stores, as well as improving consumer image and trust. However, the process of obtaining halal certification presents its own challenges, especially in meeting the requirements for suitability and cleanliness. This study emphasizes the importance of understanding market requirements and consumer needs, as well as commitment to hygiene and quality standards in production to support sustainable economic growth.
References
Alfarisyi, R. S., Dewi, F. R., & Rosita, D. (2020). Efektifitas Kompres Hangat terhadap Intensitas Nyeri Kala I fase Aktif Persalinan Normal di Puskesmas Sungai Durian Kabupaten Kubu Raya. Jurnal Kebidanan Khatulistiwa, 6(1), 35-42.
Arifin, Zainal. (2011). Penelitian Pendidikan Metode dan Paradigma Baru. Bandung: PT. Remaja Rosdakarya.
Asrina. (2016). Pengaruh Labelisasi Halal Terhadap Keputusan Konsumen dalam Pembelian Produk Kosmetik di Kota Makassar (Studi Kasus pada Giant Supermarket Alauddin). Jurnal Iqtisaduna, 2(1), 5.
Badan Pusat Statistik (BPS). Diakses dari https://www.bps.go.id.
Basu Swasta, & Handoko, T. Hani. (2010). Manajemen Pemasaran: Analisa dan Perilaku Konsumen. Yogyakarta: BPFE.
Buchari Alma. (2002). Manajemen Pemasaran dan Pemasaran Jasa (Cetakan kelima). Bandung: Alfabeta.
Danang Sunyoto. (2012). Dasar-Dasar Manajemen Pemasaran Konsep Strategi Dan Kasus. Yogyakarta: CAPS.
Danang Sunyoto. (2012). Dasar-Dasar Manajemen Pemasaran Konsep Strategi Dan Kasus. Yogyakarta: CAPS.
Dewi Anggraini, & Syahrir Hakim Nasution. (2013). Peranan kredit usaha rakyat (KUR) Bagi Pengembangan UMKM Di Kota Medan (Studi Kasus Bank BRI) Jurnal Ekonomi dan Keuangan, 2(3), 105.
Dharmawati Made. (2016). Kewirausahaan. Depok: Rajawali Pers.
Dharmawati Made. (2016). Kewirausahaan. Depok: Rajawali Pers.
Djaslim Saladin. (2003). Manajemen Pemasaran. Bandung: Linda Karya.
Dr. Dr. E. H. R. Zulki Zulkifli Noor, S.T., S.H., M.H., M.Kn., M. M. (2021). “STRATEGI PEMASARAN 5.0.”.
F. Ginting. (2011). Manajemen Pemasaran. Bandung: CV Yirama Widya.
Fandi Tjiptono. (2000). Strategi Pemasaran (Cet. Ke-II). Yogyakarta: Andi.
Hamka. (1984). Tafsir Al Azhar. Jakarta: PT Pustaka Panjimas.
Haque-fawzi, Marissa Grace, Ahmad Syarief Iskandar, Heri Erlangga, Nurjaya, Denok Sumarsi, & I. (2022). STRATEGI PEMASARAN Konsep, Teori Dan Implementasi.
Hari Suminto. (2002). Pemasaran Blak-blakan. Batam: Inter Aksara.
Hill, Hal. (2001). Small dan Medium Enterprises In Indonesia: Old Policy Challenges for a New Administration. Asian Survey, 41(2), 248-270.
Hugiono & Poerwantana. (2000). Pengantar Ilmu Sejarah. Jakarta: PT Bina Aksara.
Machfud Sidik. (2001). Optimalisasi Pajak Daerah Dan Retribusi Daerah Dalam Rangka Meningkatkan Kemampuan Keuangan Daerah. Artikel.
Muhammad Fathmul Iltiham, & Muhammad Nizar. (2018). LABEL HALAL BAWA KEBAIKAN, Vol. 11.Departemen Pendidikan dan Kebudayaan Nasional, op.cit, h. 758.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Journal Economic Excellence Ibnu Sina
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
