Pengaruh Tourist Attraction, Tourist Happiness dan Memorable Tourism Experience terhadap Revisit Intention Pengunjung pada Wisata  Cafe Sahabat Sejati Kabupaten Kediri

Dewi Ayu Puspita Sari; Ahmad Idris; Beni Mahyudi S

doi:10.59841/excellence.v3i2.2678

Authors

Dewi Ayu Puspita Sari Universitas Islam Kadiri (UNISKA) Kediri
Ahmad Idris Universitas Islam Kadiri (UNISKA) Kediri
Beni Mahyudi S Universitas Islam Kadiri (UNISKA) Kediri

DOI:

https://doi.org/10.59841/excellence.v3i2.2678

Keywords:

Memorable Tourism Experience, Revisit Intention, Tourist Attraction, Tourist Happiness

Abstract

This study aims to determine the influence of Tourist Attraction, Tourist Happiness, and Memorable Tourism Experience on Revisit Intention of visitors at Cafe Sahabat Sejati in Kediri Regency. This research employs a quantitative method using a survey approach with questionnaires distributed to 55 respondents who have visited the cafe more than once. The sampling technique used is purposive sampling. The results indicate that Tourist Attraction significantly influences Revisit Intention, Tourist Happiness significantly influences Revisit Intention, and Memorable Tourism Experience significantly influences Revisit Intention. Simultaneously, these three variables have a significant impact on visitors' revisit intention. The findings of this study are expected to serve as a reference for Cafe Sahabat Sejati management in enhancing tourist attraction quality, visitor experience, and overall comfort to increase return visits.

References

Chen, X., Cheng, Z. F., & Kim, G. B. (2020). Make it memorable: Tourism experience, fun, recommendation and revisit intentions of Chinese outbound tourists. Sustainability (Switzerland), 12(5), 1–24. https://doi.org/10.3390/su12051904

Dewi, M. I. P., Tirtawati, N. M., & Liestiandre, H. K. (2023). Pengaruh memorable tourism experience terhadap kepuasan wisatawan dan niat berkunjung kembali di Desa Wisata Penglipuran. Jurnal Sains Pemasaran Indonesia, 22(2), 132–148.

Dianty, R., Abrian, Y., & Surenda, R. (2024). Pengaruh memorable tourism experience terhadap revisit intention di objek wisata Pantai Air Manis Padang. Jurnal Kajian Pariwisata dan Bisnis Perhotelan, 163–169. http://jkpbp.ppj.unp.ac.id/

Fadiryana, N. A., & Chan, S. (2019). Pengaruh destination image dan tourist experience terhadap revisit intention yang dimediasi oleh perceived value. JMI: Jurnal Manajemen Inovasi, 10(2), 1–23.

Gunawan, C. D., Tinggi, S., & Trisakti, P. (2022). Pengaruh motivasi wisatawan terhadap revisit intention (kunjungan kembali) wisata belanja di Pasar Baru, DKI Jakarta. Jurnal Penelitian Pariwisata: Tourism Research Journal, 1, 1–17.

Hair, J. F., Beckett, C., Eriksson, L., Johansson, E., & Wikström, C. (2017). Multivariate data analysis (MVDA). In Pharmaceutical quality by design: A practical approach (Chapter 8). https://doi.org/10.1002/9781118895238.ch8

Ilfani, S., Akramiah, N., & Subagio, D. P. W. (2024). Pengaruh daya tarik wisata dan customer experience terhadap revisit intention wisata BeeJay Bakau Resort Kota Probolinggo. Jurnal Neraca Manajemen, Ekonomi, 6(4), 71–80. https://doi.org/10.8734/mnmae.v1i2.359

Nababan, T. M., & Alamanda, G. (2022). Pengaruh kualitas produk, harga, citra merek dan kepuasan konsumen kartu Telkomsel terhadap loyalitas pada mahasiswa Jurusan Manajemen Universitas Labuhanbatu. Prosiding Seminar Nasional FEB UNIKAL 2022, 901–912.

Novianti, D., & Ernawadi, Y. (2024). Pengaruh destination image, tourist engagement, dan tourist happiness terhadap revisit intention melalui memorable tourist experience wisatawan Orchid. Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi, 13(1), 168–180.

Pai, C. K., Liu, Y., Kang, S., & Dai, A. (2020). The role of perceived smart tourism technology experience for tourist satisfaction, happiness and revisit intention. Sustainability (Switzerland), 12(16), 1–14. https://doi.org/10.3390/su12166592

Pitana, I. G., & Gayatri, P. G. (2019). Pengantar ilmu pariwisata. Jakarta: Penerbit Andi.

Sulistyono, D., Sanaji, & Artanti, Y. (2024). Pengaruh daya tarik wisata, fasilitas pariwisata, aksesibilitas, pengalaman wisata terhadap niat berkunjung ulang wisatawan (studi pada pengunjung kawasan wisata Telaga Sarangan Magetan). Journal of Economic, Business and Accounting, 7(5), 2717–2736.

Susanti, E. (2024, April 24). Jumlah kunjungan wisata di Kota Kediri tahun ini naik dibandingkan tahun lalu. JP Radar Kediri. https://radarkediri.jawapos.com/features/784572586/jumlah-kunjungan-wisata-di-kota-kediri-tahun-ini-naik-dibandingkantahunlalu

Wusko, A. U., & Khoviyah, S. N. (2024). Pengaruh daya tarik wisata terhadap memorable tourism experience dan revisit intention (Survey pengunjung wisata Hawai Waterpark Malang). Jurnal Ilmu Administrasi Bisnis, 13(1), 199–207. https://ejournal3.undip.ac.id/index.php/jiab

Zeithaml, V., Berry, L. L., & Parasuraman, A. (2019). Service marketing (6th ed.). The McGraw-Hill Learning Solution.