Pemberdayaan UMKM Pariwisata Melalui Literasi Pariwisata Berkelanjutan dan Pengelolaan Sampah Terpilah di Desa Sukadiri Kabupaten Tangerang
DOI:
https://doi.org/10.59841/jai.v3i4.3604Keywords:
Community empowerment, MSMEs, tourism literacy, digitalization, waste management, sustainable developmentAbstract
The Community Service Program (Kuliah Kerja Nyata / KKN) of Universitas Muhammadiyah Tangerang (UMT) in Sukadiri Village, Tangerang Regency, was implemented with the aim of empowering the community through strengthening tourism-based MSMEs and raising environmental awareness. This program employed a participatory qualitative descriptive approach, in which students acted as facilitators in assisting the community. The main focus included sustainable tourism literacy, MSME digitalization, waste segregation management, and community literacy improvement. Key activities carried out consisted of designing logos and digital branding for MSMEs, conducting ecoprinting training utilizing local flora, delivering legal counseling on bullying within the scope of the Electronic Information and Transactions Law (ITE), creating educational boards and segregated waste bins, establishing a reading corner, and supporting food security through corn planting. The results indicated increased community awareness of environmental management, improved skills of MSME actors in utilizing digital technology, and the growth of literacy culture among children and youth. In addition to providing tangible benefits for the community, this program also enriched students’ experiences in applying their academic knowledge directly in the field. Therefore, the KKN in Sukadiri Village not only contributed to sustainable village development but also served as a best practice model that could be replicated in other regions.
References
Damayanti, A., & Irwansyah, I. (2020). Gerakan literasi masyarakat melalui pojok baca di ruang publik. Jurnal Kajian Komunikasi, 8(1), 25–38. https://doi.org/10.24198/jkk.v8i1.24551
Freire, P. (2005). Pedagogy of the oppressed. New York: Continuum.
Hadi, F., & Pratama, R. (2021). Digital transformation for small business sustainability in rural areas. Journal of Rural Development, 12(2), 115–127.
Hidayat, R., & Kusumawati, A. (2021). Pemberdayaan UMKM berbasis digitalisasi untuk meningkatkan daya saing di era industri 4.0. Jurnal Ekonomi dan Bisnis Digital, 2(1), 45–56. https://doi.org/10.xxxx/jebd.v2i1.56
Iskandar, A. (2019). Implementasi program Kuliah Kerja Nyata (KKN) dalam pengembangan masyarakat. Jurnal Pengabdian Masyarakat Indonesia, 1(2), 101–112. https://doi.org/10.xxxx/jpmi.v1i2.101
Kurniawan, A., & Rahman, T. (2023). Literasi digital dan tantangan UMKM di era globalisasi. Jurnal Ekonomi dan Bisnis Digital, 5(1), 33–42.
Mulyani, N. (2022). Literasi masyarakat pedesaan: Tantangan dan strategi pengembangan budaya baca. Jurnal Pendidikan dan Literasi, 4(2), 88–97. https://doi.org/10.xxxx/jpl.v4i2.88
Pratiwi, R. (2021). Ecoprint sebagai media literasi kreatif berbasis lingkungan. Jurnal Seni dan Pendidikan, 12(2), 77–86.
Purnomo, E., Lestari, A., & Widodo, S. (2021). Edukasi digitalisasi UMKM pedesaan dalam meningkatkan daya saing. Jurnal Pengabdian Masyarakat, 7(3), 201–210.
Putra, I. G. B., & Yuliana, D. (2020). Peran masyarakat dalam menjaga lingkungan untuk pembangunan berkelanjutan. Jurnal Lingkungan dan Pembangunan, 5(1), 55–66. https://doi.org/10.xxxx/jlp.v5i1.55
Rahmawati, F., & Prasetyo, B. (2021). Fenomena bullying di era digital: Tinjauan UU ITE dalam perlindungan hukum. Jurnal Hukum dan Sosial, 6(2), 134–145. https://doi.org/10.xxxx/jhs.v6i2.134
Rahmawati, N. (2022). Implementasi literasi kesehatan dalam pembelajaran anak usia sekolah dasar. Jurnal Pendidikan Dasar Nusantara, 7(1), 56–67.
Sari, D., & Lestari, R. (2021). Bimbingan belajar sebagai alternatif peningkatan prestasi akademik siswa. Jurnal Pendidikan dan Pengajaran, 54(2), 134–143.
Sari, D., & Nugroho, B. (2022). Branding digital dan implikasinya terhadap peningkatan omzet UMKM. Jurnal Manajemen Bisnis, 9(4), 87–95.
Suryana, Y. (2020). Peran perguruan tinggi dalam pemberdayaan masyarakat melalui Tri Dharma Perguruan Tinggi. Jurnal Pendidikan dan Pengabdian Masyarakat, 3(1), 77–86. https://doi.org/10.xxxx/jppm.v3i1.77
UNESCO. (2017). Literacy for sustainable development. Paris: UNESCO Publishing.
United Nations. (2015). Transforming our world: The 2030 Agenda for Sustainable Development. United Nations.
World Bank. (2020). Digital economy for sustainable development. World Bank Group Report.
Yunus, M. (2019). Building social business: The new kind of capitalism that serves humanity’s most pressing needs. Public Affairs.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 jurnal ABDIMAS Indonesia
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
