Pengaruh Literasi Halal, Dan Tingkat Harga Terhadap Keputusan Pembelian Produk Skincare
DOI:
https://doi.org/10.59841/jureksi.v1i4.306Keywords:
Literacy, Price, Product Purchase DecisionsAbstract
This research aims to determine the influence of halal literacy and price levels on purchasing decisions for skincare products. The method used in this research is a quantitative research method. The data collection technique is carried out by filling out a questionnaire. The sample used was 96 respondents where the sample was taken using non-probability sampling techniques. Based on the results of the research that has been carried out, it can be concluded that the results of the research show that there is a simultaneous influence between the level of halal literacy and the price level on purchasing decisions with Fcount of 26.435, this value is greater than Ftable, namely 3,09 with a significance of 0.000. The determination test shows how much influence the halal literacy variables and price levels have on purchasing decisions, an R square value of 0.326 or 100 x 0.326 = 32.6% is obtained. So the contribution of halal literacy and price levels is 32.6% while the remainder (100% - 32.6% = 67%) is influenced by other factors.
References
Aeni, Nur, and Maya Tri Lestari. “Pengaruh Label Halal, Citra Merek Dan Harga Terhadap Keputusan Pembelian Produk Kosmetik Wardah.” Jurnal Ekonomi Bisnis, Manajemen Dan Akuntansi 1, no. 2 (July 2021): 10.
Ansari Harahap, Dedy. “Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Konsumen Di Pajak USU (PAJUS) Medan.” Jurnal Keuangan Dan Bisnis 7, no. 3 (2015).
Bagus Sarjana. Analisis Faktor-Faktor Yang Mempengaruhi Tingkat Harga Perumahan Di Kabupaten Buleleng. Vol. 10. 2, 2018.
Barus, Ngalemisa, Monika Pangaribuan, and Sari. “Pengaruh Promosi Menggunakan Media Sosial TikTok Terhadap Keputusan Pembelian Produk Kosmetik Ms.Glow Pada Mahasiswa Dikota Medan.” Prosiding Konferensi Nasional Social & Engineering Polmed (KONSEP 2 (2021).
Defi, Nur Henda, Syahrani, and Prihatini Ade Mayvita. “Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Skincare MS Glow Pada Livi CosmEtic DI Banjarmasin.” Eprints.Uinska, pengaruh kualitas, 2020. http://eprints.unisks-bjm.ac.id/eprint/11405.
Buku Teks
Aida, Siti Nur, and Tim Penerbit KBM Indonesia. Rahasia Cantik Perempuan Asia. Yogyakarta: Penerbit KBM Indonesia, 2020.
Amin, Ma’aruf, and Ichwan Sam dkk. Himpunana Fatwa Majelis Ulama Indonesia Bidang Pom Dan Iptek. Jakarta, 2017.
Assauri, Soffian. Strategi Marketing. Jakarta: Raja Grafindo Persada, 2012.
Kustanti, Herni. Tata Kecantikan Kulit. Jakarta: Direktorat Pembinaan Sekolah Menengah Kejuruan, 2008.
Mulyono. Berprestasi Melalui JFP Ayo Kumpulkan Angka Kreditmu. Yogyakarta: Deepublish, 2018.
Riduawan. Skala Pengukuran Variable-Variable Penelitian. Alfabeta, 2010.
Sugiyono. Metode Penelitian Bisnis: Pendekatan Kuantitatif, Kualitatif Dan R&D. Bandung: Alfabeta, 2012.
Sugiyono, Wisnu Wijayanto Putro, and Sylvie Indah Kartika Sari. Ekonomi Untuk Pemula Prinsip Dasar Dan Aplikasinya. Malang: UB: Press, 2018.
