Etika Bisnis Islam Dalam Jual Beli Di Marketplace

Authors

  • Ayu Maretta Maharani STEI Permata Bojonegoro
  • Ulfatul Khasanah STEI Permata Bojonegoro

DOI:

https://doi.org/10.59841/jureksi.v1i2.1795

Keywords:

Islamic Business Ethics, Marketing, Shopee Marketplace

Abstract

This research discusses marketing that occurs in the existing Shopee Marketplace in connection with the current implementation of Islamic business ethics, Shopee sellers must maintain integrity and honesty. The phenomenon that occurs is honesty, where the seller displays an accurate and honest product description. using primary and secondary data methods. Informants in this research include sellers at the Shopee Marketplace in the city of Sampang and outside the city of Sampang. Using an approach with qualitative research methods. To check and test data validity techniques, use the Triangulation method. Data analysis in this research was carried out through the stages of data reduction, data presentation, and drawing conclusions as the final goal. The research results show that in Islamic Business Ethics in marketing on the Shopee Marketplace it is important to prevent practices of manipulation, intimidation or immoral behavior towards buyers which include: Unity, Balance, Free Will, Responsibility Responsibility), and Truth. The conclusion in this research is that the implementation of Islamic Business Ethics in marketing activities at the Shopee Marketplace has not been fully implemented in its entirety. The importance of applying Islamic Marketing Ethics by interacting with sellers in the marketing process to provide a deeper understanding.

References

Ayutyas Pramodha Wardhana, & Damajanti Kusuma Dewi. (2022). Sikap terhadap Marketplace Shopee. Jurnal Sikap Terhadap Marketplace Shopee, 9, 1–10.

Azizah, M. (2021). Penerapan Etika Bisnis Islam Dalam Transaksi Jual Beli: El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, 2(2), 184–200. https://doi.org/10.47467/elmal.v2i2.344

Dapiah, T. A. A. (2023). Perilaku Konsumen: Analisa Deskriptif Pemilihan Tempat Belanja Implementasi E-commerce Sebagai Media Penjualan dalam Ekonomi Islam di BT Batik Trusmi Cirebon. Jurnal Ekonomi Dan Bisnis Islam, 3(1), 35–42.

Dinanda Primanagari, M. C. M., & Anwar, S. A. (2023). Analisis Implementasi Etika Bisnis, Strategi Manajemen, dan Efisiensi Pengolahan Pada UMKM Wanita Singkong Jaya Terhadap Sistem Sosial Ekonomi di Desa

Sukowilangun. E_Jurnal Ilmiah Riset Akuntansi, Vol. 12 No(Februari), Hal 9-17. Dinova, S., & Suharyati. (2023). Pengaruh Live Streaming Shopping dan Flash Sale Terhadap Pembelian Implusif Pengguna Shopee di Kecamatan Jatinegara

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Published

2023-05-31

How to Cite

Ayu Maretta Maharani, & Ulfatul Khasanah. (2023). Etika Bisnis Islam Dalam Jual Beli Di Marketplace. Journal of Islamic Economics and Finance, 1(2), 09–13. https://doi.org/10.59841/jureksi.v1i2.1795

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