Pengaruh Harga, Pilihan Rasa, Dan Lokasi Terhadap Minat Beli

Authors

  • Melvin Reinaldi Universitas Duta Bangsa Surakarta
  • Muhammad Fadilah Universitas Duta Bangsa Surakarta
  • Rayhan Gunaningrat Universitas Duta Bangsa Surakarta

DOI:

https://doi.org/10.59841/intellektika.v2i1.797

Keywords:

Price, Flavor Choices, Location, Purchase Interest

Abstract

This study conducts a thorough examination of the factors influencing consumer purchasing interest in the snack market, utilizing Mr. Fathoni Jr's Gajahan Leker as a case study. The research focuses on the analysis of the impact of price, flavor choices, and location on consumer purchasing preferences within the context of Leker products.By gathering data through surveys conducted using questionnaires and statistical analysis, the research discovers that the price of Mr. Fathoni Jr's Gajahan Leker plays a significant role in shaping consumer purchasing interest. Additionally, the various flavor choices offered by this brand also have a positive impact on purchasing preferences.The strategic placement and good accessibility of locations are proven to be key factors in attracting consumer purchasing interest. The success of Mr. Fathoni Jr's Gajahan Leker in leveraging strategically located sites to reach their target market contributes significantly to consumer purchasing interest.This study provides profound insights for business owners, marketers, and strategic decision-makers in the snack industry. By understanding the complex interactions between price, flavor choices, and location, Mr. Fathoni Jr can devise more effective strategies to enhance consumer purchasing interest, strengthen their brand, and support long-term business growth.

References

Diponegoro, U. (2012). Analisis pengaruh keragaman menu, persepsi harga dan lokasi terhadap minat beli ulang konsumen.

Ilmiah, J., & Muhammadiyah, U. (2022). Sang pencerah. 363–384.

Saputra, V. N., Mulyati, A., & Andayani, S. (2015). Analisis Pengaruh Variasi Produk, Cita Rasa, Dan Higienitas Terhadap Minat Beli Konsumen ( Studi Kasus Pada Ice Cream Zangrandi Surabaya). Jurnal Dinamika Administrasi Bisnis, 1, 1–14.

Studi, K., Konsumen, P., Tiara, B., Di, K., & Hufron, M. (2005). Prodi manajemen. 105–124.

Yusuf, M. A., & Sentosa, E. (2022). Pengaruh Gaya Hidup , Cita Rasa , Dan Lokasi Terhadap Minat Beli Konsumen Kopi Pilu Basuki Rachmat Jakarta Timur. 5(1), 10–19.

Taslim, V. A., & Pramuditha, C. A. (2021). Pengaruh Harga, Promosi, Kualitas Produk Dan Lokasi Terhadap Minat Beli Konsumen Pada Restoran Magal Korean BBQ House Palembang. Publikasi Riset Mahasiswa Manajemen, 2(2), 143–153. https://doi.org/10.35957/prmm.v2i2.864

Downloads

Published

2024-01-10

How to Cite

Melvin Reinaldi, Muhammad Fadilah, & Rayhan Gunaningrat. (2024). Pengaruh Harga, Pilihan Rasa, Dan Lokasi Terhadap Minat Beli. Intellektika : Jurnal Ilmiah Mahasiswa, 2(1), 26–38. https://doi.org/10.59841/intellektika.v2i1.797

Similar Articles

You may also start an advanced similarity search for this article.