Pengaruh Citra Merek Dan Harga Terhadap Kepuasan Pelanggan Pada Toko Budi Market

Zuriani Ritonga; Rizkha Maulana; Karimi Karimi; Sutoyo Sutoyo; Hayanuddin Safri

doi:10.59841/glory.v2i1.772

Authors

Zuriani Ritonga Universita Islam Kebangsaan Indonesia
Rizkha Maulana Universitas Muhammadiyah Mahakarya Aceh
Karimi Karimi Universita Islam Kebangsaan Indonesia
Sutoyo Sutoyo Universita Islam Kebangsaan Indonesia
Hayanuddin Safri Universitas Labuhanbatu

DOI:

https://doi.org/10.59841/glory.v2i1.772

Keywords:

Brand image, Price, Customer Satisfaction

Abstract

This research aims to determine the influence of brand image and price on customer satisfaction at the Budi Market Store. The sample used in this research was 100 customers of Toko Budi Market. The method in this research is a quantitative method. The research results show that partially or simultaneously product quality and product variants influence purchasing decisions at the Budi Market Store. Based on the test results, Fcount 84.222 > Ftable 2.70, it can be concluded that the brand image and price variables simultaneously influence customer satisfaction when purchasing products at the Budi Market Bireuen Store.

References

Ali Hasan (2018). (2020). Bab ii kajian pustaka bab ii kajian pustaka 2.1. Bab Ii Kajian Pustaka 2.1, 12(2004), 6–25.

Hertina, D., & Wulandari, D. (2022). Pengaruh harga, kualitas produk dan brand image terhadap keputusan pembelian. Fair Value: Jurnal Ilmiah Akuntansi Dan Keuangan, 4(12), 5379–5384. https://doi.org/10.32670/fairvalue.v4i12.1988

Karimah, N. ul, & Syafrizal. (2018). Motivasi Masyarakat Membeli Pakaian Bekas Di Pasar Senapelan Pekanbaru. E-Conversion - Proposal for a Cluster of Excellence, 1–15.

Puji Lestari, F. A. (2018). Faktor–Faktor yang Mempengaruhi Kualitas Pelayanan terhadap Kepuasan Pelanggan. Sosio E-Kons, 10(2), 179. https://doi.org/10.30998/sosioekons.v10i2.2718

Sugiyono, M. (2014). Penelitian Pendidikan Pendekatan Kuantitatif Kualitatif R&D cet. Ke-19, Bandung: Alfabeta.