Inovasi Kuliner dan Peluang Bisnis di Era Digital : Studi Partisipatif Lumpia Ubi Ungu
DOI:
https://doi.org/10.59841/glory.v3i2.2589Keywords:
Innovation, Culinary, Lumpia-Ubi-UnguAbstract
Lumpia ubi ungu is a modern culinary creation that offers an exclusive taste and accompanying health benefits. In the digital era, business prospects are rapidly increasing, with recipes and marketing concepts readily accessible online. Therefore, consumers can take advantage of this convenience to reach these sellers. Lumpia ubi ungu is a highly appealing dish with a combination of flavors and textures that are entirely different from traditional lumpia. Since it is rich in antioxidants, vitamins, and minerals, lumpia ubi ungu is preferred by health-conscious consumers. There is a growing awareness of healthy food; therefore, lumpia ubi ungu has market potential. Lumpia ubi ungu offers more than just culinary innovation it paves the way for promising business opportunities in this digital era. By adopting the right approach, business players can leverage the wave of health trends and digitalization, thus paving their way to success.
References
Asri, L., & Zuhrinal, M. N. (2023). Analisis perkembangan digitalisasi marketing UKM kuliner Bana Chip Lumer dalam perspektif ekonomi Islam. Jurnal Ilmiah Cita Ekonomika, 15(2), 110–121. https://jurnal2.untagsmg.ac.id/index.php/cidea/article/view/1265
Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing (7th ed.). Pearson Education Limited.
Dhea, F., & Adi, P. (2022). Peningkatan produktivitas pemasaran UMKM kuliner dari konvensional menuju era digital. Indonesian Journal of Digital Business, 2(1), 10–18. https://ejournal.upi.edu/index.php/IJDB/article/view/55925
Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson Education.
Rachmat, A. A., Rahman, A., & Tata, S. (2024). Penggunaan transformasi digital bisnis untuk para pelaku UMKM kuliner. Jurnal Riset Ilmu Manajemen dan Ekonomi (JRIME), 2(3), 78–85. https://jurnal.itbsemarang.ac.id/index.php/JRIME/article/view/1130
Regina, T. S., Shinta, J. C. W., & Emilia, M. G. (2022). Peranan digital marketing dan layanan online food delivery terhadap peningkatan penjualan usaha kuliner Tinutuan di Kota Manado. Jurnal EMBA, 9(3), 1070–1079. https://ejournal.unsrat.ac.id/v3/index.php/emba/article/view/43966
Ripa, S. U. S., Adeliya S., Riana, R., Alfa, N. S., & Nurbaiti. (2024). Penerapan teknologi digital marketing untuk meningkatkan strategi pemasaran pada bisnis kuliner Mie Gacoan. Jurnal Musytari Neraca, 4(2), 177–186. https://ejournal.warunayama.org/index.php/musytarineraca/article/view/7141
Syamsidar, S., Sudalyo, R. A. T., Jamil, M., & Muliadi, D. (2024). Kewirausahaan di Era Digital: Tantangan dan Peluang dalam Menghadapi Isu Kontemporer. PT. Literasi Nusantara Abadi Grup.
Vrisca, S. (2021). Pengaruh penggunaan media digital terhadap tingkat penjualan produk kuliner makanan di Yogyakarta. Jurnal Manajemen dan Bisnis, 9(1), 65–72. http://e-journal.uajy.ac.id/id/eprint/26210
Wirma, P. B., Henny, I., & M, Yogi, R. I. (2024). Pengaruh pemasaran digital terhadap volume penjualan usaha bidang kuliner. Jurnal Ilmiah Ilmu Pendidikan, 6(6), 4511–4517. https://jiip.stkipyapisdompu.ac.id/jiip/index.php/JIIP/article/view/5532
Zalfa, N. I., & Ahyar, Y. (2024). Pengaruh inovasi menu makanan, promosi media sosial, dan persepsi harga terhadap pembelian impulsif pelanggan (Studi pada Rumah Makan Cowek Lonyot di Semarang). Al-Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan, 18(2), 119–130. https://jurnal.stiq-amuntai.ac.id/index.php/al-qalam/article/view/3376
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Global Leadership Organizational Research in Management

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.