Integrasi Corporate Social Responsibility (CSR) dalam Pembangunan Berkelanjutan
Studi Kasus Delapan Program Inisiatif Perusahaan di Indonesia
DOI:
https://doi.org/10.59841/jurai.v2i4.2152Keywords:
Community, Empowerment, CSR, Sustainable, DevelopmentAbstract
Corporate social responsibility (CSR) plays an important role in supporting sustainable development in Indonesia. This article analyzes eight flagship CSR programs from various companies covering the environment, education, financial inclusion, and community empowerment sectors. Using a qualitative case study approach, the research found that the integration between business strategy and CSR initiatives can create significant and sustainable economic, social and environmental impacts. Programs such as Memilah Sampah Menabung Emas by Pegadaian, Electrifying Agriculture by PLN, BRInita by BRI, Desa Sejahtera Astra by Astra, TJSL Desa Penglipuran by Pelindo, Mas Tani Tampan by PGN, Desa Energi Berdikari by Pertamina International Refinery, and PAUD Berkarakter by Adaro succeeded in improving community welfare, opening economic opportunities, reducing carbon emissions, and increasing access to quality education. The synergy between the company's core business and CSR implementation not only fulfills regulatory obligations, but also becomes an effective strategy to create a sustainable positive impact on society and the environment.
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