Strategi Komunikasi Dakwah Efektif dalam Menghadapi Tantangan Era Digital

Faizatur Rohmah; Riska Nala Azzahra; Mutiara Tsania Faza; Satria Khoiruni'am Harya P

doi:10.59841/saber.v3i4.3469

Authors

Faizatur Rohmah Universitas Islam Negeri Sunan Ampel Surabaya
Riska Nala Azzahra Universitas Islam Negeri Sunan Ampel Surabaya
Mutiara Tsania Faza Universitas Islam Negeri Sunan Ampel Surabaya
Satria Khoiruni'am Harya P Universitas Islam Negeri Sunan Ampel Surabaya

DOI:

https://doi.org/10.59841/saber.v3i4.3469

Keywords:

Communication, Da'wah, Digital Era, Digital Media, Strategy

Abstract

This study aims to analyze effective da'wah communication strategies in the digital era by examining changes in societal behavior, the characteristics of digital media, and the challenges faced by da'is in delivering religious messages. The method used is descriptive qualitative with a literature review approach, utilizing various relevant sources such as scientific journals, books, and previous research on digital da'wah communication. The research findings show that digital da'wah requires a blend of technological literacy, content creativity, and authenticity of Islamic values. The use of social media platforms such as TikTok, Instagram, and YouTube can expand the reach of da'wah if the messages are delivered in a contextual and engaging manner. However, challenges such as message distortion, low digital literacy, and the pressure of social media algorithms remain. The study concludes that the success of da'wah in the digital era highly depends on the ability of da'is to integrate spiritual values with technological innovation and good communication ethics. Therefore, an effective da'wah communication strategy must be able to optimally utilize digital media without compromising the substance of the religious message.

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