Halawatul Ulum, et al. “Pengaruh Preferensi Merek, Brand Awareness, Dan Variasi Produk Terhadap Keputusan Pembelian Marugame Udon Di Tunjungan Plaza Surabaya ”. Global Leadership Organizational Research in Management, vol. 3, no. 3, June 2025, pp. 29-47, doi:10.59841/glory.v3i3.2819.