HALAWATUL ULUM; NI MADE IDA PRATIWI; AYUN MADUWINARTI. Pengaruh Preferensi Merek, Brand Awareness, dan Variasi Produk terhadap Keputusan Pembelian Marugame Udon di Tunjungan Plaza Surabaya . Global Leadership Organizational Research in Management, [S. l.], v. 3, n. 3, p. 29–47, 2025. DOI: 10.59841/glory.v3i3.2819. Disponível em: https://jurnal.stikes-ibnusina.ac.id/index.php/GLORY/article/view/2819. Acesso em: 18 oct. 2025.