Strategi Inovasi Bisnis Sebagai Upaya Peningkatan Keunggulan Kompetitif Dan Pertumbuhan Bisnis UMKM Industri Kreatif Di Era Digital

Rahayu Mardikaningsih; Didit Darmawan

doi:10.59841/glory.v1i4.925

Authors

Rahayu Mardikaningsih Universitas Sunan Giri
Didit Darmawan Universitas Sunan Giri

DOI:

https://doi.org/10.59841/glory.v1i4.925

Keywords:

business innovation, competitiveness, business growth, MSME, digital era, digital technology, e-commerce

Abstract

This research explores business innovation strategies aimed at improving competitiveness and supporting the growth of creative industry Micro, Small and Medium Enterprises (MSMEs) in the digital era. A qualitative approach, used in this study, focused on knowledge of the challenges faced by creative industry MSMEs, the role of digital technology, and the innovative strategies they implement. The findings of this study underscore the key role of e-commerce, data-driven decision-making, collaboration, and enhanced customer experience on the competitiveness and growth of creative industry MSMEs. In addition, the findings also contribute that the implementation of business innovation strategies can give creative industry MSMEs a competitive advantage through unique products and services and innovative designs. MSMEs can produce a variety of new products and services by utilizing digital technology. This can increase market appeal and enable businesses to adapt to changing consumer trends

References

Amornkitvikai, Y., S. Y. Tham, C. Harvie, & W. W. Buachoom. (2022). Barriers and Factors Affecting the E-Commerce Sustainability of Thai Micro-, Small-and Medium-Sized Enterprises (MSMEs). Sustainability, 14(14), 8476.

Andayani, D. & D. Darmawan. (2011). Determinan Variabel Kepuasan Kerja, Komitmen Organisasi, Kinerja Karyawan Sebagai Kontributor Perilaku dan Kinerja Organisasi Berbasis Keunggulan Bersaing, Jurnal Ekonomi dan Bisnis, 1(2), 35-54.

Bhatiasevi, V. & V. Dutot. (2014). Creative Industries and Their Role in the Creative Value Chain–A Comparative Study of Smes in Canada and Thailand. International Journal of Entrepreneurship and Innovation Management, 18(5-6), 466-480.

Borges, A. F., F. J. Laurindo, M. M. Spínola, R. F. Gonçalves, & C. A. Mattos. (2021). The Strategic Use of Artificial Intelligence in the Digital Era: Systematic Literature Review and Future Research Directions. International Journal of Information Management, 57, 102225.

Cueto, L. J., A. F. D. Frisnedi, R. B. Collera, K. I. T. Batac, & C. B. Agaton. (2022). Digital Innovations in Msmes During Economic Disruptions: Experiences and Challenges of Young Entrepreneurs. Administrative Sciences, 12(1), 8.

Darmawan, D., R. Nurani, A. R. Putra, R. Mardikaningsih, & S. N. Halizah. (2022a). Pengaruh Literasi Bisnis dan Toleransi Risiko Terhadap Keterampilan Kewirausahaan Karyawan. TIN: Terapan Informatika Nusantara, 3(4), 143-149.

Darmawan, D., A. H. R. Fuady, R. Mardikaningsih, & E. Retnowati. (2022b). Tiga Pilar Sukses: Perilaku Kewirausahaan, Etika Bisnis, dan Modal Sosial untuk Meningkatkan Kinerja Bisnis. TIN: Terapan Informatika Nusantara, 3(5), 185-192.

Darmawan, D., P. N. L. Sari, S. A. Jamil, & R. Mardikaningsih. (2023a). Penerapan Manajemen Strategi: Kontribusi Orientasi Pasar dan Orientasi Teknologi Terhadap Kinerja Bisnis UMKM. Journal of Management and Economics Research, 1(2), 64-70.

Darmawan, D. et al. (2023b). Wirausaha Bidang Teknologi: Peluang dan Ide-Ide Bisnis Menggunakan Teknologi Informasi. Sonpedia Publishing Indonesia.

Eniola, A. A. & H. Ektebang. (2014). SME Firms Performance in Nigeria: Competitive Advantage and its Impact. International Journal of Research Studies in Management, 3(2), 75-86.

Ernawati, E., R. Mardikaningsih, D. Darmawan, E. A. Sinambela. (2022). Pengembangan Keunggulan Kompetitif UMKM Melalui Strategi Orientasi Pasar dan Inovasi Produk. Jurnal Industri Kreatif dan Kewirausahaan, 5(2), 144-153.

Gupta, R., D. Srivastava, M. Sahu, S. Tiwari, R. K. Ambasta, & P. Kumar. (2021). Artificial Intelligence to Deep Learning: Machine Intelligence Approach for Drug Discovery. Molecular Diversity, 25, 1315-1360.

Hariani, M. (2022). Determination of a Marketing Strategy to Develop Shrimp Crackers MSMEs Using the Swot Method, International Journal of Service Science, Management, Engineering, and Technology, 1(3), 24–30.

Hartley, J., W. Wen, & H. S. Li. (2015). Creative Economy and Culture: Challenges, Changes and Futures for the Creative Industries. Sage.

Infante, A. & R. Mardikaningsih. (2022). The Potential of social media as a Means of Online Business Promotion, Journal of Social Science Studies, 2(2), 45-49.

Kingsnorth, S. (2022). Digital Marketing Strategy: An Integrated Approach to Online Marketing. Kogan Page Publishers.

Mardikaningsih, R., A. Gunawan, D. Darmawan & A. Karina. (2015). Manajemen, Teknologi, dan Bisnis. Addar Press, Jakarta.

Mardikaningsih, R. (2017). Perencanaan Bisnis. Metromedia, Surabaya.

Mardikaningsih, R., E. I. Azizah, N. N. Putri, M. N. Alfan, M. M. D. H. Rudiansyah. (2022). Business Survival: Competence of Micro, Small and Medium Enterprises, Journal of Social Science Studies, 2(1), 1 – 4.

Putra, A. R., S. Arifin, R. Mardikaningsih, & M. Hariani. (2016). Peran Karakteristik Kewirausahaan dan Inovasi Terhadap Kinerja UMKM di Kota Sidoarjo. Jurnal Ekonomi dan Bisnis, 6(2), 29-34.

Putra, A.R. & D. Darmawan. (2022). Competitive Advantage of MSMEs in Terms of Technology Orientation and Entrepreneurship Competence, International Journal of Service Science, Management, Engineering, and Technology, 2(1), 15–20.

Saratchandra, M. & A. Shrestha. (2022). The Role of Cloud Computing in Knowledge Management for Small and Medium Enterprises: A Systematic Literature Review. Journal of Knowledge Management, 26(10), 2668-2698.

Schiller, D. (1999). Digital Capitalism: Networking the Global Market System. MIT press.

Sigita, D. S. & Y. R. Al Hakim. (2022). The Effect of Service Quality, Digital Marketing and Brand Image on Customer Satisfaction, Studi Ilmu Sosial Indonesia, 2(2), 59-72.

Sinambela, E. A. D. Nurmalasari, D. Darmawan, & R. Mardikaningsih. (2021). The Role of Business Capital, Level of Education, and Technology in Increasing Business Income, Studi Ilmu Sosial Indonesia, 1(1), 77-92.

Wahyudi, W., R. N. K. Kabalmay, & M. W. Amri. (2021). Big Data and New Things in Social Life, Studi Ilmu Sosial Indonesia, 1(1), 1-12.

Wedel, M., E. Bigné, & J. Zhang. (2020). Virtual and Augmented Reality: Advancing Research in Consumer Marketing. International Journal of Research in Marketing, 37(3), 443-465.