Shaqina Yunika Dewi, and Terra Saptina Maulani. “Pengaruh Emotional Branding Dan Brandimage Terhadap Customer Loyalty Produk Teh Gelas Pada Gen Z Di Kota Bandung”. Journal Economic Excellence Ibnu Sina, vol. 3, no. 3, Sept. 2025, pp. 241-52, doi:10.59841/excellence.v3i3.3297.