FATHIA NOVARA LITTA; BUDI PRASETIYO. Pengaruh Inovasi Produk dan Citra Merek terhadap Keputusan Pembelian Smartphone Merek iPhone di Kota Bandung. Journal Economic Excellence Ibnu Sina, [S. l.], v. 3, n. 1, p. 176–189, 2025. DOI: 10.59841/excellence.v3i1.2339. Disponível em: https://jurnal.stikes-ibnusina.ac.id/index.php/Excellence/article/view/2339. Acesso em: 12 apr. 2025.