Pengaruh Lingkungan Pemasaran Mikro dan Makro terhadap Kinerja Bisnis

Authors

  • Abdur Rahman Universitas Islam Negeri Sultan Syarif Kasim
  • Hendra Riofita Universitas Islam Negeri Sultan Syarif Kasim

DOI:

https://doi.org/10.59841/excellence.v2i4.2087

Keywords:

Marketing Environment, Micro Environment, Macro Environment, Epson, Business Strategy

Abstract

This article discusses the influence of micro and macro marketing environments on business operations using Epson as a case study. The article highlights how internal and external factors affect the company's performance, customer relationships, and competitive positioning. By analyzing these factors, companies can better understand the dynamics of the marketing environment and develop strategies to remain competitive in a complex market.

 

References

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Published

2024-12-20

How to Cite

Abdur Rahman, & Hendra Riofita. (2024). Pengaruh Lingkungan Pemasaran Mikro dan Makro terhadap Kinerja Bisnis . Journal Economic Excellence Ibnu Sina, 2(4), 212–218. https://doi.org/10.59841/excellence.v2i4.2087

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